With the pandemic, shoppers are in search of asylum for “security worth”, and Portugal is benefiting from it. “Exports have by no means grown at this fee,” remembers the president of ViniPortugal
Within the first 5 months of this yr, wine exports elevated by 20.3%. From January to Could, the business’s complete gross sales overseas exceeded 133 million liters, with a worldwide worth of 360.3 million euros. That is 60.7 million euros greater than the identical interval in 2020, and this quantity is rising month by month even in the course of the pandemic. “Wine exports have by no means grown at this fee. That is a tremendous quantity,” stated Frederico Falcão, President of ViniPortugal.
To higher illustrate this efficiency, it is sufficient to think about that the typical development fee of wine exports over the previous ten years is roughly 3.3% per yr. The official stated: “Through the pandemic, Portugal is ready to stand out within the worldwide market and outperform its rivals.” Frederico Falcão analyzed knowledge from 20 main markets operated in ViniPortugal up to now 5 years and concluded that ” Portugal constantly ranks within the prime three, and in lots of of those markets, it’s the fastest-growing producer.” That is the case in Sweden and South Korea, the place Portuguese wine is “clearly emphasised.”
Concerning the explanations for the excellent efficiency of home wines, the president of ViniPortugal believes that producers are reaping the fruits of their work through the years. “That is the results of our promotion and promotion of our wines through the years. Our wines are of top quality, affordable costs and have left a deep impression on shoppers,” the president of ViniPortugal defended.
The pandemic even appears to assist. “Clients select Portuguese wines out of belief due to their wonderful worth for cash. In truth, some markets inform us that as a result of individuals don’t wish to spend an excessive amount of time within the retailer, they wager on security worth”, Frederico Falcão additional defined Say.
In absolute phrases, the USA is the fastest-growing market, starting from 37.3 to 45.8 million euros. This is a rise of 8.5 million over final yr, and the corresponding share has elevated by 22.8%. Gross sales to France additionally elevated significantly-another 6.6 million-to 45.6 million euros. Nonetheless, not like the US market, the typical worth remained nearly unchanged, falling by 1 cent per liter to three.46 euros. French individuals worth their very own wines extra. The typical worth rose by almost 5% to 2, at 73 euros per liter. Rise.
Among the many prime 5 main locations for Portuguese wine exports, Brazil stood out, with a rise of greater than 43% to 26.2 million euros. That is in a market that has grown rather a lot final yr. “Brazil’s complete wine consumption is rising considerably. Brazilians like Portuguese wines and trust within the product”, Frederico Falcão defended.
Germany elevated by 20.7%, the Netherlands elevated by 25.44%, and Poland elevated by 30.77%. It must also be identified that though Russia had a small begin, it elevated by 70.2% to over 4.2 million euros. Counter-cyclical are Angola and Japan, which had been as soon as the principle locations of nationwide wine exports however have misplaced momentum yr after yr. The Angolan market fell 12.42% to 104 million euros. The Japanese even consumed extra Portuguese wines, however paid much less, leading to a lower of 0.42% to three.2 million euros in complete exports.
When it comes to wine areas and appellations of origin, a particular spotlight was the efficiency of Port wine, which elevated by 22.6% to 112.8 million euros. “This may occasionally have one thing to do with the return of the market to some type of normalcy, with the reopening of eating places. The very fact is, happily, Port wine is recovering some markets and rising. This is superb information,” he thinks.
Concerning the prospects for the tip of the yr, Frederico Falcão stated that they’re “very encouraging” as a result of gross sales are rising month by month. Now, face-to-face promotions are resuming.
ViniPortugal has a promotion plan funds of seven.15 million euros this yr, launches actions in 20 nations, and conducts glass wine gross sales coaching on the nationwide market.
On this first semester, the interprofessional group solely managed two face-to-face occasions. In June, he held the primary wine tasting in Kiev in Ukraine, which was “an ideal success” and led Portuguese producers to take part within the wine tourism exhibition held in Valladolid, Spain. The aim is to return to the sport in September and host occasions in Russia, Poland, the UK and the USA. As for the exhibition, Prowein São Paulo is scheduled to be held in early October.