What happens to my money when I purchase goods in the app?
If you have an iPhone, you need to download the app from the App Store. Sometimes, when you purchase an application or while still making a purchase in that application, you have to pay for that application. For example, if you want to put on more beautiful clothes for your character, or want to play an extra level. The payment will be made through the App Store. Among them, 70 were allocated to the organizers, and the rest were allocated to Apple.
Why does Apple want money? They said that because the company has attracted a large audience through the App Store. And because they ensure that all payments are safe. They can monitor criminal application manufacturers.
The App Store has hundreds of millions of users in 200 countries/regions and has 1.8 million applications. According to data from the US TV channel CNBC, Apple made $64 billion through the App Store last year.
What is Epic Crazy?
When Epic Games created its own payment system, Apple threw away their main application Fortnite from the App Store. They believe that Epic Games cannot provide this game for the iPhone in any other way, so Apple has too many features. They disagree that Apple can decide who will or who is not in the App Store. This is why they took Apple to court.
They want two things: do something about the percentage that Apple requires, and companies like Epic Games can open their own App Store. Technical expert Nando Kasteleijn said: “If everyone can quickly build an App Store, it will be groundbreaking.” “The question is whether the masses will actually use it. Android phones have more choices, but the Play Store is the most important thing. of.”
What does this mean for Apple?
There has been a lot of controversy about Apple’s strength and the funding the company requires from app makers. Spotify also previously accused Apple of abusing power. Therefore, they turned to the European Commission for help. Spotify believes that Apple prefers its own music service Apple Music. Spotify needs to pay to enter the App Store, while Apple Music does not. They say that Apple Music therefore has an advantage.
The European Commission agreed. They will now further investigate Apple, and Apple will be fined a maximum of 10% of its annual turnover. The turnover is converted to 230 billion euros, so the total is 23 billion euros.
If Epic Games wins, this may also affect other app makers. It will be easier for them to win the lawsuit against Apple, otherwise the ruling will force the company to change things that affect the entire application world. The European Commission can also force changes. Nando said: “The fine is not that bad for Apple. It is a one-off fee. But these changes are indeed.”
What does this mean to me?
Therefore, the judge can determine that game manufacturers will no longer need to pay Apple. Nando said: “If apps get more profit as a result, they may lower their prices.”
It may also be that Apple will soon have to allow you to download apps from other places. On the other hand, if Apple wins, it will be difficult for other app developers to compete with the company.
The substantive settlement of the case between Epic and Apple will take about three weeks, and the court will still make a ruling. Nando believes that this may be a long legal battle. “This is so important to both parties that if the other party wins, one of the parties is likely to appeal.”