In order to attract domestic and foreign tourists, the Portuguese Tourism Board launched the #Tempo de ser/#Time to Be campaign. The event focused on markets that are open to tourism, directing batteries to neighboring markets—Spain, Germany, the United Kingdom, France, and the Netherlands—and the domestic market.
Portugal will invest 10 million euros every year in an attempt to win the attention of domestic and foreign tourists. To this end, it has launched a campaign to promote the destination Portugal, aimed at attracting domestic and foreign tourists. Under the name #Tempo de ser/#Time to Be, the event bet on the appreciation of the country’s tourism assets, and it faces a market open to tourism.
In the first stage, especially in Europe, vaccination is being carried out at a good speed. The company hopes to achieve the so-called herd immunity. In addition to focusing on the domestic market, this campaign also focuses on close destinations, such as Spain, Germany, As in the case of Britain, France and the Netherlands, habitually (before the pandemic) a large number of the public have gone to Portugal.
“What are the markets considered to be pre-pandemic, strategic, gambling, and selective markets? Today, starting from the next campaign, the four-tier market. At the first level, we have neighboring markets in Portugal and Spain. But we We have a very good understanding of our markets, such as the United Kingdom, Germany and Spain. The secondary market has huge growth potential and we have the United States (…), which is Portugal’s sixth market in 2019-it’s very important to realize that because we The market importance of the air freight capacity installed for the United States is also very dependent on the recovery of this air freight capacity. It includes countries such as Poland, Austria and Switzerland, as well as the very selective and flexible operation of the fourth level, which is similar to Southeast Asia. It’s a big deal,” said Luís Araújo, president of the Portuguese Tourism Agency, when introducing the Portuguese destination promotion.
Usually, after a period of crisis, tourists will turn to nearby destinations. Although Portugal has been excluded from the Green List by the United Kingdom since June 8th (Tuesday), the country may be included in the list again. In addition, there is a perception in the market that Portuguese and foreign tourists are very eager to travel. In addition, household savings rates are high, especially in Portugal. Therefore, many people who usually vacationed abroad last year stayed here, and many people may still maintain this behavior this year.
“We believe and believe that now is the time, it is time. Because there is no travel, no mobility, no ability to meet friends and family, we are obviously incomplete. This is very important. This is a time of existence, change It has become time for surfing, tasting our food, walking and crossing the bridge. This is the message that this activity brings. An activity that brings differentiation, seeking transformation, but focusing on attracting more and more people to this activity Fans. Portuguese brand”, said the president of Portugal Tourism.
The Portuguese Tourism Authority now wants to bet on the resumption of tourism activities. Five films were produced, highlighting some of the tourism products with the most appreciation potential, such as surfing, Enotourism and food, sun and sea, nature, cities, villages and heritage. Tourism entities understand that this approach also reflects the goal of stimulating demand across the country, promoting tourism business in inland areas-which is highly sought after due to the pandemic because it allows social distancing-but also promotes inland areas Tourism business. Coast and city. Before the pandemic, the big cities of Portugal were very popular. However, at this time, urban tourism is the one most affected by the epidemic, because it is more difficult to avoid population gathering.
As already revealed when proposing the tourism revival plan, the VisitPortugal website will be redesigned “to strengthen the digital ecosystem to promote destinations.”
Turismo de Portugal also pointed out that, according to the results of the Brand Equity Appraiser (BAV), Portuguese brands “have achieved very positive development in both foreign and domestic markets in the past five years”.