It is not worth underestimating the power of disgust at the number 13.
The iPhone smartphones that are expected to be unveiled in September of this year will definitely be special, as they should receive a serial number 13 based on the currently used naming scheme. In many cultures, numbers accompany bad luck, and manufacturers should not underestimate the power of this superstition.
A kind Sales Unit According to a survey of more than 3,000 people, Apple may consider choosing a different name. Using the number 13 can prevent 18.3% of iPhone and iPad users from switching to this year’s devices. Interestingly, there is a significant difference in the proportion of men (24.9%) and women (11.7%) with triskaidecaphobia.
Nevertheless, specifically, only 26% of respondents like the iPhone 13 name, which is their largest camp so far, and 38% of respondents said that Apple should use the year in the name of the new device, which means It can be named iPhone (2021). This is understandable, because it is difficult for most people to keep track of the model number, and it is easier to understand and use the year number.
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