50,000 weddings are held every year in the town of Siena in Tuscany. This industry generates 160 million euros in revenue each year. However, due to the corona pandemic, almost no weddings were held.
Benedetta Vittori is a wedding planner in Tuscany. “We have a lot of wedding options, and we can determine many different styles according to our needs.” But this is a crisis for her company. “Unfortunately, we have not been able to work for a year. Or only within a limited range, we cannot use our capabilities.”
Tuscany is famous in Europe for its exquisite wedding decorations. But this crisis has also hit the marriage industry. There is not much hope next summer. Italian wedding planners are forced to focus on 2022 and 2023.
Emanuele Fumi Cambi Gado said: “The impact is huge.” His noble family mainly lived on weddings in the family property. There has never been such a frustrating year. “We have to postpone all the weddings. We only plan to have a few weddings in June. We still have to wait to see how the infection is going.”
“Mamma Mia, we miss the tourists”
Is Europe waiting for another black summer? Italians live between hope and fear. The quiet streets of Siena are reminiscent of Italy in the 1960s. Before Corona, Tuscany had 48 million hotel nights, compared with less than half last year.
Luciano Raffaelli, the ice cream supplier of La Gelateria di Siena, also has a bad business. “Mom, mom, we miss tourists. We haven’t seen tourists here for two years.”