After Instagram, WhatsApp can now access the e-commerce platform Shops from Facebook.
From Upcoming integration Make it easier to purchase products through stores in certain countries.
Facebook also revealed that it will display product ratings and store ratings on Instagram in the next few months.
In addition, Instagram will test an artificial intelligence-based feature called Visual Search. Then users can upload their own photos to search for similar products. For example, an image of a pair of jeans.
The new features benefit from the new API integration with Modiface and Perfect Corp.
Facebook stated that it already has about 300 million monthly Shops visitors and 1.2 million monthly active stores. Before June 2022, sellers do not need to pay commissions.