Dutch digital consumers buy the least items from online stores in other EU countries. Only 15% of the expenditure, which is more than 4 billion euros, is spent there. The rest are published in China.
This means that the Dutch score is well below the European average of 25%.According to the latest research of interest groups on this, the total amount involved is 146 billion euros in cross-border expenditures Cross-border trade Europe.
This is good news for Dutch online shops, because they clearly serve customers better than their foreign competitors.
Local consumers also trust Dutch stores more than foreign stores. This 46% is also lower than the European average of 67%. This can also be explained from the idea that the Netherlands is a more mature and safer e-commerce environment than other markets.
Research also shows that the main cross-border shopping is mainly in smaller countries. The largest or strongest e-commerce country for domestic shopping:
Trading platforms such as Amazon, ASOS, Zalando, bol.com and CDON generate 43% of cross-border e-commerce.
photo: Klaus Wessel (cc)