He accuses those who are waiting for a discount for not being able to make sequels to some good games.
The co-director of Days Gone, which is about to appear on the computer, has become a hive. Jeff Ross left PlayStation Studio after the game was released. He had a long conversation with Sony’s “God of War” series inventor David Jaffe, involving Sony and the gaming industry Various themes.
The conversation triggered the most controversial part of Rose SayAnyone who wants a sequel to their favorite game should buy it at full price when it is released, otherwise, don’t be surprised if there is no second part. He claimed that after hearing it too many times, gamers are more likely to wait for game discounts or be included in PlayStation Plus subscriptions.
In this regard, Jeff pointed out that as long as potential fans do not play this product, they obviously cannot even judge it, so they have the responsibility to blame them for their failure.
Market analyst Mat Piscatella also supports the latter idea. Before assuming the current position of NPD Group, he worked with Activision and Warner to launch hundreds of games as a marketer, but a large part of them ended in failure.
I have participated in the release of hundreds of games, and a large part of them have failed in the market. An autopsy is about what we did wrong and what we can do better next time. If someone does not buy the game, it is our fault, not theirs.
-Mat Piscatella (@MatPiscatella) April 18, 2021
According to his experience, the initial sales were unsuccessful for two reasons: Either the marketing of the game proved to be inappropriate, or the audience felt it was too expensive. No matter what the problem is, he believes that it is a wrong way of thinking to attribute the failure of the product to the consumer.
If someone doesn’t buy the game, it’s our fault, not his fault
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