Mick Lodder and Joris de Bruijne as we speak launched their built-in e-mail advertising and marketing service SOLVM. Veterans see that e-mail advertising and marketing continues to be too difficult for SMEs and need to make it simpler to make use of.
“Everybody is aware of that you simply want a very good web site, and a few small and medium-sized enterprises additionally use social media. Small companies need to begin utilizing e-mail however don’t have the time or assets to take action. It is a disgrace as a result of it might generate a lot earnings.”
Entrepreneur Joris de Bruijne spoke with expertise as a result of he has seen how the Dutch enterprise group handles e-mail for 20 years. He was once the founding father of the “Add to Favorites” company. Collectively along with his companion Mick Lodder, he has now addressed a really particular however giant a part of the market.
“Many firms have already established one thing, akin to utilizing Mailchimp, however shortly bumped into issues. For instance, utilizing templates for work and changes.” Then, you will need to purchase that data or rent knowledgeable group. SOLVM Fall into the hole between these two fashions.
The brand new mail service relies on Maileon know-how, which makes it simple to schedule automation and e-mail. De Bruijne: “We pay particular consideration to 2 issues which might be tough to start out. First, the query of which contact second works effectively, and second, how you can simply set up the mail circulation and course of.”
The corporate makes use of a subscription mannequin. One is appropriate for e-commerce firms, and one is extra typically appropriate for advertising and marketing firms. Lodder and De Bruijne hope to have 20 to 30 prospects by the tip of 2021. By 2023, this quantity ought to develop to about 200 individuals.