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Snapchat Shares New Insights into the Capacity of AR to Enhance Online Shopping

Snapchat has published a new report on the rising value of AR as a complement to the online purchase process, and how modern shoppers are using AR tools – like try-virtual on and other visualization elements – to make more informed product choices. As per Snap: “With a projected value of $1.2 trillion by 2030,…

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Snapchat Shares New Insights into the Capacity of AR to Enhance Online Shopping

Snapchat has published a new report on the rising value of AR as a complement to the online purchase process, and how modern shoppers are using AR tools – like try-virtual on and other visualization elements – to make more informed product choices.

As per Snap:

“With a projected value of $1.2 trillion by 2030, AR is fast becoming a necessity in every brand’s omni-channel roadmap.

I mean, that’s probably a stretch, but various reports have highlighted the value of AR tools in this respect, and with Snapchat being the second-largest source of AR discovery during shopping (after store websites), it’s worth considering the potential of its tools for your promotional efforts. 

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To find out more about the role that AR is now playing in the modern shopping journey, Snap and Publicis Media commissioned Alter Agents to conduct a survey of more than 4,000 shoppers who’ve used AR in their purchase process.

The results show that AR can deliver big benefits – for example, more than two-thirds of AR shoppers, on average, indicated that their purchase intent increased significantly after using AR elements.

Snapchat AR purchase data

For shoppers, AR experiences offer a hassle-free shopping journey that’s still entertaining and easy to use. This is likely why one-fourth of shoppers say they would use AR as a substitute for an in-person experience across categories, including CPG, Clothing, Retail, and Travel. For brands working to fine-tune their omni-channel strategy, this has large-scale implications when planning their brick-and-mortar presence.”

AR experiences also give shoppers more confidence in their purchases, while 66% of shoppers who use AR are less likely to then return products after the fact – which Snap says could be ‘a game changer for an industry currently grappling with higher returns’.

Snapchat AR study

The final element of the study looks at the potential of AR features for post-purchase engagement, with the data showing that 96% of respondents were also keen to engage with additional AR elements – like demonstrations, reviews, suggested pairings, and to share their latest purchase with friends.

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Snapchat AR study

There’s a range of ways in which AR elements can be used in your promotional and brand-building flow, and while it does take additional development capacity to create effective AR integrations, Snap’s also working to provide more pathways to work with AR creators, which will make it a more accessible opportunity for more brands.

It’s worth considering, particularly with the pending development of AR glasses and other features, which may make it a much more important piece of the puzzle.

It’s not, as Snap suggests, a necessity for all brands as yet, but the opportunities are rising, which is worth factoring into your plans.

You can check out Snap’s full AR commerce report here.

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Entertainment

What 15 Famous Women Looked Like Before They Dyed Their Hair Blonde

We know so many women who gained fame after they died their hair blonde. Among them dark-haired Norma Jeane Mortenson, aka Marilyn Monroe, who won people’s hearts with her blonde locks.The famous women mentioned in this article were born with dark hair, but they once decided to become blondes and have been faithful to their choice ever since. At Bright Side,…

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What 15 Famous Women Looked Like Before They Dyed Their Hair Blonde

We know so many women who gained fame after they died their hair blonde. Among them dark-haired Norma Jeane Mortenson, aka Marilyn Monroe, who won people’s hearts with her blonde locks.

The famous women mentioned in this article were born with dark hair, but they once decided to become blondes and have been faithful to their choice ever since. At Bright Side, we frankly can’t choose which hair color suits them better.

Sarah Michelle Gellar

Scarlett Johansson

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Gisele Bündchen

Anna Paquin

Heidi Klum

Britney Spears

Bebe Rexha

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Rosie Huntington-Whiteley

Charlize Theron

Sarah Jessica Parker

Jodie Comer

Reese Witherspoon

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Miley Cyrus

Pamela Anderson

Madonna

Which hair color suites these women better, in your opinion? Would you dare for such a makeover? Tell us in the comments below.

Bright Side/People/What 15 Famous Women Looked Like Before They Dyed Their Hair Blonde

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Lewdle word of the day: Daily clues and answer (June 28, 2022)

Screenshot by DoubleXP Lewdle is a word-guessing game similar to Wordle, except all of the words are not suitable for work (NSFW: Not safe for work). The rules are the same; you have to guess a 5-6 letter word within six tries. You do get a hint by clicking on the lightbulb, but it will…

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Lewdle word of the day: Daily clues and answer (June 28, 2022)

Screenshot by DoubleXP

Lewdle is a word-guessing game similar to Wordle, except all of the words are not suitable for work (NSFW: Not safe for work). The rules are the same; you have to guess a 5-6 letter word within six tries. You do get a hint by clicking on the lightbulb, but it will only get you 1 letter in the right position.

If you want to avoid breaking your streak, but don’t want the solution right away, here are some clues that can help you guess the answer.

The word includes _O_F_D.

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Think about the lewd words that include an O as the second letter, an F as the fourth letter, and a D as the final letter. Today’s word is a past participle of a verb.

It refers to an informal way of agreeing/participating in lewd activities that involve the anus. It can be done with toys or other partners, as long as everyone is in agreement. How common this word is used will depend on your preference for those lewd activities and where you live.

Solution

  • The Lewdle answer for June 28 is: BOOFED

Lewdle’s example of the word is as follows:

Past participle of boof, to participate in anal sex. “My husband told me he wanted to try something new in the bedroom, so I boofed him with his own fleshlight. That should keep him quiet for a while.”

Here is a list of previous Lewdle answers for some inspiration for future words:

  • Lewdle answer for June 27: BEMHO
  • Lewdle answer for June 26: TOEJOB
  • Lewdle answer for June 25: REAMED
  • Lewdle answer for June 24: HOOHA
  • Lewdle answer for June 23: CUCKED
  • Lewdle answer for June 22: FAPPY
  • Lewdle answer for June 21: HIMBO
  • Lewdle answer for June 20: MILKER
  • Lewdle answer for June 19: FROMBE
  • Lewdle answer for June 18: CUMPT
  • Lewdle answer for June 17: RIMBOW
  • Lewdle answer for June 16: PENGUS
  • Lewdle answer for June 15: SPAFF
  • Lewdle answer for June 14: PAYPIG
  • Lewdle answer for June 13: LUBED
  • Lewdle answer for June 12: ASSJOB
  • Lewdle answer for June 11: OPPAI
  • Lewdle answer for June 10: FACIAL
  • Lewdle answer for June 9: LIGMA
  • Lewdle answer for June 8: NYASH
  • Lewdle answer for June 7: GILFS
  • Lewdle answer for June 6: SMANG
  • Lewdle answer for June 5: BOYTOY
  • Lewdle answer for June 4: SHOWER
  • Lewdle answer for June 3: DIDDLE
  • Lewdle answer for June 2: DOMME
  • Lewdle answer for June 1: LENGTH
  • Lewdle answer for May 31: MENAGE
  • Lewdle answer for May 30: SIMBA
  • Lewdle answer for May 29: GROWER
  • Lewdle answer for May 28: HENTAI
  • Lewdle answer for May 27: FLEDGE
  • Lewdle answer for May 26: AHEGAO
  • Lewdle answer for May 25: AROUSE
  • Lewdle answer for May 24: PERVY
  • Lewdle answer for May 23: GIRTH
  • Lewdle answer for May 22: PROBE
  • Lewdle answer for May 21: FRICK
  • Lewdle answer for May 20: YONIC
  • Lewdle answer for May 19: TODGER
  • Lewdle answer for May 18: FLAPS
  • Lewdle answer for May 17: GUSHER
  • Lewdle answer for May 16: GAGGED
  • Lewdle answer for May 15: MOIST
  • Lewdle answer for May 14: TITJOB
  • Lewdle answer for May 13: MOMMY
  • Lewdle answer for May 12: CLITS
  • Lewdle answer for May 11: MERKIN
  • Lewdle answer for May 10: THROB
  • Lewdle answer for May 9: SMEGMA
  • Lewdle answer for May 8: ZADDY
  • Lewdle answer for May 7: FEMDOM
  • Lewdle answer for May 6: CLUNGE
  • Lewdle answer for May 5: MOOBS
  • Lewdle answer for May 4: PLUMS
  • Lewdle answer for May 3: RAWDOG
  • Lewdle answer for May 2: BONERS
  • Lewdle answer for May 1: JOBBY
  • Lewdle answer for April 30: CLIMAX
  • Lewdle answer for April 29: NASTY
  • Lewdle answer for April 28: STIFFY
  • Lewdle answer for April 27: FISTED
  • Lewdle answer for April 26: SHAGS

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19 Jewels From People’s Photo Stashes That It Would Be a Crime to Not Share

Every one of us probably has a life story that we love telling other people. But sometimes, we might wish we could not only tell but show people how it all happened. And there are some lucky folks who managed to have their camera in the right place at the right time. Now they can both tell a cool story to others and show off a nice…

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19 Jewels From People’s Photo Stashes That It Would Be a Crime to Not Share

Every one of us probably has a life story that we love telling other people. But sometimes, we might wish we could not only tell but show people how it all happened. And there are some lucky folks who managed to have their camera in the right place at the right time. Now they can both tell a cool story to others and show off a nice shot to double the emotional impact.

Here at Bright Side, we are real fans of everything that makes people burst with emotions. Today, we found 19 cool shots from people who were lucky enough to capture all of life’s surprises on their phones. We’d love for you to take a look at them together with us.

1. “There are some terrifying products out there. Nana wasn’t too happy about this one.”

2. “My niece is flabbergasted by the dog’s ability to shake.”

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3. “Baby cousin wasn’t too pleased with her ’baby’ pictures.”

4. “Went to visit my grandparents and found they framed a selfie I took.”

5. “Baby girl born at 25 weeks. Feeling grateful, happy, scared, overwhelmed.”

6. “I went to the dentist for tooth pain, I got my x-rays taken and the dental assistant said my wisdom teeth were ’like something out of a textbook.’”

7. “Went to open my fridge. Definitely thought my hand was connected properly.”

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8. “Me just realizing just how screwed I am after I had a beautiful baby girl.”

9. “This is my autistic child and he, just this moment, discovered music.”

10. “When I told my nana I’m pregnant.”

11. “My dad wasn’t thinking about sunscreen when he ran the Color Me Rad 5k run.”

12. “He didn’t choose the knitting game, the knitting game chose him.”

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13. “Granny turns 79, says she can still rule the world!”

14. “I’m 6’7” and went to visit my short in-laws today.”

15. “He looked right up at me within minutes after being born.”

16. “Titan is a gentle beast in training to be a service dog. They are best friends, clearly.”

17. “I met Jack Black tonight. He looked into my eyes and said, ’It’s like looking in a young mirror.’”

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18. “This is what I saw when I closed my son’s bedroom door.”

19. “Brotherly love even while asleep.”

What is the photo from your album that speaks better than words? What is the cool story that is connected with your favorite photo?

Bright Side/Curiosities/19 Jewels From People’s Photo Stashes That It Would Be a Crime to Not Share

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