Ecosia, an environmentally friendly international search engine, is launching its first international advertising campaign. It has recently started operations in the Netherlands, Germany, France and the United Kingdom.
It involves outdoor activities and a series of advertisements on TV.With that will Ecosia Especially develop into a brand name. As a green destination for Google.
The German search engine is based on Bing technology, anonymizes user data and uses advertising revenue to plant trees in projects around the world.The company publishes once a month Financial performance.
The event was developed by the training program of JCDecaux. This helps start-ups and scale-up companies to establish brand awareness. In the UK, they cooperated with Sky Media. Outdoor display screens can be seen on 3,700 billboards in twelve cities. In the Netherlands, these are Amsterdam and Rotterdam. Other cities are: Berlin, Hamburg, Cologne, Paris, Lyon, Bordeaux, Marseille, London, Manchester and Edinburgh.
The TV commercial was produced by students of the Baden-Württemberg Film Academy.
photo: Takayuki Miki (Cc)