RTL Nederland and Talpa Network have just announced that they will form a joint venture. In the newly formed company, RTL Nederland will acquire 70% of the shares and Talpa will acquire 30% of the shares.
New company is coming Be led Written by Sven Sauvé, CEO of RTL. John de Mol will remain the shareholder and producer of the new format. Talpa Network CEO Pim Schmitz joins RTL Nederland’s new supervisory board, chaired by Elmar Heggen, chief operating officer of RTL Group.
All channels will continue to coexist for the time being. These two partners especially want to make Videoland stronger. Competition for streaming media services is becoming increasingly fierce. This is how Fireplay and HBO came to Holland.
In the press release, RTL Group compared the agreement with the recent merger of French business channels TF1 and RTL’s M6 Groupe. However, there is one difference: Bertelsmann will retain a minority stake in the combined company.
The news came shortly after rumors that DPG Media and telecommunications company VodafoneZiggo were considering acquiring RTL. But with this joint venture, their opportunity seems to be gone. Therefore, in the proposed setting, RTL Group will still hold 70% of RTL Nederland for the time being.
The transaction has been accepted by the board of directors of RTL Group and Talpa Holding, and is subject to the approval of competition regulators, and is expected to be completed in the first half of 2022. The question is whether the competition authority will approve this concentration. So far, Talpa and RTL are competitors of each other.
In the case of mergers, the number of channels may be greatly reduced, but no news has been announced yet. The company must not make a plan until it has been approved.
RTL Nederland has approximately 800 employees. The company’s 2020 turnover is 476 million euros. Talpa also employs 1,200 employees.
Talpa’s production company in Laren was not part of the deal. John de Mol continues to manage this part himself.
John de Mol said in a statement: “I founded Talpa Network to build a strong Dutch media company that can compete with a growing global platform to protect local content. With the next step, we can do this. It not only guarantees high-quality content in the Netherlands.
The advertising alliance that united Adfactor, BrandDeli, Triade Media and RTL’s sales activities in the field of online video immediately responded to tonight’s announcement. ‘I can imagine you are curious about the specifics of this announcement. It’s too early,” wrote CEO Ton Rozestraten.