Rotterdam transport company RET and Canadian company adtrackmedia have pioneered a new digital advertising method in the Netherlands. Vertical LED strips have been installed on the wall of the subway tunnel between Blaak and Beurs stations, providing complete moving images. The speed of the subway makes you look out the window as if you are in the middle of a movie.
The introduction of subway advertising in the Netherlands is not only a demonstration of modern technology, but also a vision for the future.
These cartoons have been exhibited in Barcelona, Rome and Madrid, as well as Seoul and Sao Paulo and other world cities.
The first advertisers were Samsung and Fanta (Coca-Cola).
Adtrackmedia is a Canadian media and technology company with an ever-growing network of advertising systems in digital tunnels.