He has been chosen Award-winning design You create a brand new enterprise gown for A1 Croatian workers.
After our 32 designers or design group signed 47 totally different artistic options, the skilled jury confronted a troublesome task-choosing the perfect resolution. A1 Croatia consists of its workers within the course of of choosing award-winning designs, and due to this fact reveals concern for one of the necessary facets of its enterprise.
The design gained by the skilled jury met all requirements; it was sensible, snug, and most significantly artistic and trendy. Its creator and the winner of the competitors is Robert Sever, a well known Croatian designer with a few years of expertise. He additionally acquired a money prize of 20,000 kuna.
The primary batch of latest enterprise put on has arrived, and workers of the A1 buying middle have begun to put on them. They’re sewn by the home firm Naftalina, which has almost 40 years of wealthy expertise in producing textile equipment for home and lots of world clients.
Robert Sever admitted to us that the design course of is filled with challenges, as a result of work garments should be appropriate for various proportions of individuals, and on the identical time everybody feels good. He designed a modular resolution to make enterprise put on appropriate for each season by including or subtracting components. The premise of the brand new enterprise put on is straightforward pants and a denim shirt with sleeve size adjusters, so it might work at totally different temperatures. He added vitality to the complete resolution. This swimsuit jacket has female proportions and will be worn with a shirt or alone.
From A1 Croatia we perceive that selecting the perfect design resolution is actually troublesome, however Robert’s suggestion remains to be probably the most acceptable:
“It’s troublesome for me to determine on a mannequin as a result of our designers have offered a variety of superb options. However I actually just like the modularity that Robert has utilized in order that I can gown appropriately at any time of the 12 months, and his The best way emphasizes our femininity”, shared with us Nikolina Vratić, a gross sales guide for A1 Croatia and a member of the jury who chosen the profitable design.
Photograph: Julian Duval
Designing enterprise apparel just isn’t a simple activity, as a result of it’s clothes that represents the model, and workers have to really feel utterly unconstrained and free in it. Though Robert is thought for his attractive colours and supplies utilized in his creation, he managed to emphasise the model’s recognizability in a refined however very efficient manner by the crimson traces and crimson buttons on his pants and shirts.
“Clothes should at all times be practical and sensible. If it’s a model that’s affirmed as A1, then the entire imaginative and prescient should be of a excessive degree. I’m attracted by such concepts and uniforms. When you will have default components within the equation On this, there’s little room for design intervention—that is the place the most important problem lies—methods to add design with out imposing or overemphasizing,” Robert added.
Robertov Intelligent design The dear work of Naftalina was carried out in actuality, including uniqueness to the entire course of. Robert emphasised that it is a particular instance of excellent enterprise:
“I’m additionally very comfortable that the merger of the design and textile trade has taken place this time. For my part, that is very missing in Croatia, or occurred too little. I’m very comfortable that there can be extra such initiatives and cooperation within the close to future. A challenge like this requires a variety of group and experience-this is what Naftalina gives in its market segments. Every half has a special group of designers working, so the manufacturing course of is in depth and really concentrated. This It was an improve of my understanding of brand name growth, “Robert could be very trustworthy.
This 12 months, Robert is celebrating the twentieth anniversary of his model, and profitable this contest is the icing on the cake on the birthday cake. We stay up for a artistic autumn, when they may launch particular editions for all profitable annual occasions within the vogue trade.
“Because the RS group, this makes us very comfortable, not solely as a result of we now have survived so lengthy in a really demanding market-but additionally as a result of the cooperation on this challenge is the crown of creation,” Robert concluded proudly.