He has been chosen Award-winning design You create a brand new enterprise costume for A1 Croatian staff.
After our 32 designers or design crew signed 47 totally different inventive options, the skilled jury confronted a tough task-choosing the perfect resolution. A1 Croatia contains its staff within the course of of choosing award-winning designs, and due to this fact exhibits concern for some of the vital facets of its enterprise.
The design gained by the skilled jury met all requirements; it was sensible, snug, and most significantly inventive and trendy. Its creator and the winner of the competitors is Robert Sever, a widely known Croatian designer with a few years of expertise. He additionally acquired a money prize of 20,000 kuna.
The primary batch of recent enterprise put on has arrived, and staff of the A1 procuring middle have begun to put on them. They’re sewn by the home firm Naftalina, which has almost 40 years of wealthy expertise in producing textile equipment for home and lots of world prospects.
Robert Sever admitted to us that the design course of is stuffed with challenges, as a result of work garments have to be appropriate for various proportions of individuals, and on the identical time everybody feels good. He designed a modular resolution to make enterprise put on appropriate for each season by including or subtracting components. The premise of the brand new enterprise put on is easy pants and a denim shirt with sleeve size adjusters, so it could actually work at totally different temperatures. He added vitality to the complete resolution. This go well with jacket has female proportions and will be worn with a shirt or alone.
From A1 Croatia we perceive that selecting the perfect design resolution is actually tough, however Robert’s suggestion continues to be probably the most acceptable:
“It’s tough for me to determine on a mannequin as a result of our designers have offered lots of excellent options. However I actually just like the modularity that Robert has utilized in order that I can costume appropriately at any time of the 12 months, and his The way in which emphasizes our femininity”, shared with us Nikolina Vratić, a gross sales guide for A1 Croatia and a member of the jury who chosen the profitable design.
Picture: Julian Duval
Designing enterprise apparel isn’t a straightforward process, as a result of it’s clothes that represents the model, and staff have to really feel utterly unconstrained and free in it. Though Robert is thought for his beautiful colours and supplies utilized in his creation, he managed to emphasise the model’s recognizability in a refined however very efficient manner by the purple strains and purple buttons on his pants and shirts.
“Clothes should all the time be practical and sensible. If it’s a model that’s affirmed as A1, then the entire imaginative and prescient have to be of a excessive stage. I’m attracted by such concepts and uniforms. When you may have default components within the equation On this, there’s little room for design intervention—that is the place the most important problem lies— add design with out imposing or overemphasizing,” Robert added.
Robertov Intelligent design The precious work of Naftalina was carried out in actuality, including uniqueness to the entire course of. Robert emphasised that this can be a particular instance of fine enterprise:
“I’m additionally very comfortable that the merger of the design and textile business has taken place this time. In my view, that is very missing in Croatia, or occurred too little. I’m very comfortable that there shall be extra such tasks and cooperation within the close to future. A mission like this requires lots of group and experience-this is what Naftalina offers in its market segments. Every half has a special crew of designers working, so the manufacturing course of is in depth and really concentrated. This It was an improve of my understanding of brand name growth, “Robert may be very trustworthy.
This 12 months, Robert is celebrating the twentieth anniversary of his model, and profitable this contest is the icing on the cake on the birthday cake. We look ahead to a inventive autumn, when they are going to launch particular editions for all profitable annual occasions within the style business.
“Because the RS crew, this makes us very comfortable, not solely as a result of we now have survived so lengthy in a really demanding market-but additionally as a result of the cooperation on this mission is the crown of creation,” Robert concluded proudly.