OLX.kz online classification service experts analyzed the market dynamics in the “service” category
In the first quarter of 2021, which services have become the most popular services among Kazakhs? An analyst from the online classification service OLX.kz introduced this. The services most in demand are cargo transportation and warehousing services, replacing the leading maintenance and construction services. In addition, the three services that Kazakhs most need to provide are automobile services and equipment maintenance services. The focus has been shifted from the beauty and health field to the top three in the same period last year.
Freight and warehousing accounted for 33% of the total number of advertisements in the “service” category. Compared with last year, the demand for such services has doubled. It is worth noting that in the same period last year, maintenance and construction services were the absolute leaders in this category, accounting for 21% of the total number of ads in this category, falling to fourth place in the top 10, accounting for only 10%…
Auto services (12%), leading in the number of advertisements in the field of rental trailers and gas station services, and equipment repair and maintenance services (11%), leading the way with leaders in the home repair field, household appliances and Computers will also become a popular service for Kazakhs in 2021. The growth momentum of the automobile service category has almost reached 50%, and the growth momentum of the equipment repair and maintenance category has exceeded 25%. The leader in garbage collection and cleaning of huts and houses (9%) and the fifth of the top ten most popular services in Kazakhstan have also increased the demand for cleaning services.
The popular average service cost in Kazakhstan has dropped from an average of 30% in cleaning services to a slight increase: refurbishment increased by an average of 6%, towing services-increased by 10%, and moderately increased-road transport was 16% more expensive.
In terms of cities, the preferences of Kazakhs are divided as follows. Atobe, Atyrau, Kokshetau, Kyzylorda, Taldykorgan, Taraz, Turkestan and Uralsk need the most repair and construction. Commercial services-located in Aktau, Karaganda, Pavlodar and Ust-Kamenogorsk. Residents of the capital Petropavlovsk and Kostanay-transportation and warehouse services. In Almaty, the most popular service is the repair and maintenance of equipment, and in Shymkent, cleaning services.
The above analysis is based on the data of the Olx.kz service, and the analysis was carried out across Kazakhstan from January 1 to March 31, 2021 and from January 1 to March 31, 2020.