Only seven days have passed since the start of this year’s largest sporting event in Croatia, the Croatian Rally (the third stage of the World Rally Championship (WRC)). This is a sporting spectacle of the highest level. It will place Croatia on the world car map, and its scale of sport is not only economically significant, but also has a significant impact on tourists.
Analysis shows that the Croatian Rally alone is worth more than 40 million euros in terms of global media visibility. In addition to media value, the Croatian Rally is also very important to the image of Croatia, because it makes our country rank on the world map of racing fans, who will follow their idols through TV screens and digital platforms this year, and in the near future Their number of coming years is the expected number.
“Although the coronavirus and restrictions have prevented us from realizing all our ideas, this year’s Croatia Rally will also enable us to gain global visibility among hundreds of millions of WRC fans around the world. It is important to show the FIA and WRC promoters that we are reliable Partners, I am convinced that thanks to our team’s hard work day and night and our loyal partners, we will successfully implement this plan and show that Croatia should host this great event,” the Croatian Organizing Committee.
According to strict epidemiological standards, 1,200 participants (including drivers and support staff) of the competition will arrive in Zagreb and will watch the competition online or live (about 1,500 journalists and photographers).
Portugal is often a role model for a country that makes good use of the potential of the World Rally Championship. Research shows that during the 2019 Portugal Rally, the direct expenditures of fans, organizations and teams exceeded 73 million euros. It is in Portugal that it makes full use of the potential of organizing the WRC stage, and we often compare ourselves in tourism.
Relevant research by economic analysts shows that the direct economic impact of the World Rally Championship is mainly achieved through transportation, food and accommodation activities, but it can also be achieved through accompanying activities. In addition to increasing the consumption of tourists, journalists and participants, the attractiveness of the landscape, road infrastructure and local ecological food features will also be enhanced at the same time. International research has also shown that a large proportion of WRC visitors who visit the destination for the first time intend to return to the tourist destination.
The best rally car teams in the world are testing the Croatian asphalt. From April 22nd to 25th, they will be in Zagreb, Karlovac and Krapina-Zagori counties, as well as the local city of Zagreb. Speed test on the road. In cooperation with the Croatian Automobile and Karting Association, the clubs responsible for organizing the Croatian Rally include DT in Poreč and the Cro Dakar team in Zagreb. Viewers will be able to watch the broadcast on TV screens and digital platforms, and follow all information and news on the official website. rally-croatia.com And the official channels on the Facebook social network-Rally Croatia, Instagram-Rally Croatia, Twitter-Rally Croatia and YouTube channel-Rally Croatia.
The World Rally Championship is a top sports event that brings about a symbiosis of high technology and driver skills. This is a dramatic game, in which one-tenth of a second is very important, which requires the staff to maximize concentration and precision. Uncompromising competition combines the speed, technology and reliability of the world’s leading automakers, as well as a coordinated team led by the world’s best drivers, thanks to the calm mind and the calmness of the world’s most talented passengers sound. WRC is a global challenge characterized by courage, passion, endurance and the ability to continuously adapt to changing environments and the unpredictability of driving conditions.