Publicis Groupe Benelux acquires Boomerang. Any further, the company will probably be built-in into the Publicis Benelux Financial Union, with Jacco ter Schegget as its chief govt officer. Boomerang will proceed to function in its present location underneath its personal title.
The 4 founders, Fikret and Eldin Fetahovic, Bo The and Alexander Veltman will all keep of their present positions and report back to Ter Schegget. Pierre Karsten will resign as a member of the Boomerang Supervisory Board.
Boomerang and Publicis are not any strangers to one another. Publicis is the inventive company of Heinekens, and Boomerang has been chargeable for the social technique of the identical model for a few years. Le Pub, established earlier this yr, is a brand new mannequin company that integrates knowledge, creativity and expertise. Its shopper is Heineken.
Through the cooperation with Heineken, it shortly grew to become clear that each professionally and personally, all of them “respect one another very a lot.” “At Publicis, they perceive our ambitions, however additionally they perceive that we’re not a machine, you may take some shiny elements from it and implement them in your individual group,” mentioned Fikret Fetahovic of Boomerang.