The CEO of Xinxuan Group believes that the nation can guess on product gross sales by way of dwell video broadcasting
In an interview with Lusa, the founding father of the Chinese language group Xinxuan believed that Portugal might develop into the “European’hub’” of “dwell enterprise”, which is a method of selling and promoting merchandise by way of dwell video streaming.
“There’s lots of room for the event of’dwelling enterprise’ in Portugal, however this will likely require the joint promotion of the federal government and enterprises,” Xin Youzhi, founder and CEO of Xinxuan Group, mentioned in a written reply. Lusa’s technique that it should develop ideas in Europe, particularly within the Portuguese market.
Xin Youzhi emphasised that Portugal “has been in a number one place in European fiber growth underneath the impetus of the Portuguese authorities”, including that the executive division also can “implement related insurance policies to advertise the event of’dwelling enterprise’ infrastructure.” Assist enhance the protection of digital fee (“digital fee”) and promote the event of logistics firms” or create particular coaching and academies for this new type of enterprise.
“Portugal could even develop into a’hub’ [centro] For’dwell streaming e-commerce,'” mentioned Xin Youzhi, who based one in all China’s main dwell streaming e-commerce firms.
The official added that Portugal’s intention to develop into a “hub” could also be “made public” earlier than this 12 months’s Net Summit Expertise Summit, and Lisbon “has been dedicated to being folks and corporations redefining the worldwide know-how trade since 2016.”
As well as, he added, “Portuguese e-commerce firms want to grasp with an open thoughts the adjustments which might be shaping the trade and actively selling the expansion of this new type of on-line gross sales and advertising”.
In his view, Portugal’s dwell e-commerce “can strengthen exchanges and cooperation with Chinese language firms on this regard.”
In reality, “Xinxuan Group could be very joyful to share related expertise in gross sales, model communication and worldwide cooperation, promote cooperation, and in-depth cooperation”, the particular person in cost emphasised.
For instance, throughout Double Eleven (also referred to as Singles Day), which is taken into account to be the biggest procuring day in China, on November 11, Xinxuan Group’s dwell broadcast platform “One Night time Low cost” is equal to the biggest shopping center in “vivo” One 12 months’s gross sales,” he defined.
“Due to this fact, I hope that European and Portuguese manufacturers can really feel the ability and advantages of’dwelling enterprise'”, he emphasised.
Xinxuan Group was established in 2017 and at present has 4 subsidiaries, every for various enterprise sectors: product choice and management; enterprise cooperation; coaching and administration of “key opinion leaders (KOL)”, they’re skilled gross sales of various dwell broadcasts Moderator; incubating the model created by Xinxuan.
When requested in regards to the present worth of the “dwell streaming e-commerce” market, he identified that on the finish of final 12 months “China’s dwell streaming associated firms exceeded 81,000”, of which “greater than 65,000” had been established in 2020, which is about the entire 12 months of 2019. “10 instances” the variety of firms on this phase created.
In accordance with information from the consulting company iiMedia Consulting, the variety of on-line dwell broadcast customers in China will attain 587 million in 2020, and it’s anticipated to extend to 635 million this 12 months and 660 million in 2022.
For instance, final 12 months, the entire quantity of products on Taobao dwell broadcast reached 400 billion yuan (roughly 52 billion euros), he mentioned.