How do you accelerate conversion rate optimization (CRO)? Through the correct division of roles in the CRO team and more testing and experimentation.
Many organizations want to know whether the CRO is actually delivered and how they can accelerate the CRO plan. There are also challenges in expanding CRO. In this webinar, CRO experts Frans Appels (Managing Partner of LevelUp Group) and Mark de Winter (Management Consultant of ClickValue) explained how to succeed by embracing an experimental culture with the right CRO team. So more tests and more experiments to increase the conversion rate.
They showed how to solve the most important CRO challenges by fine-tuning the CRO process, dividing the roles in the CRO team, expanding the number of monthly tests, and establishing an experimental culture. Provide practical skills and educational examples from Calvin Klein, Tamaris and Voetbaldirect.
host: Ronald ter Voert (owner RTV Media)
Speaker: Frans Appels (Managing Partner of LevelUp Group) and Mark de Winter (Management Consultant of ClickValue)
Collection: Emerce Conversion 2020
These presentations and videos are part of the Conversion 2020 series.