Corona makes the bar Sister Margaux rethink. On-line wine tastings have achieved nice success in each the B2C and B2B markets.
On this video, Pieter Aalbers tells how Wijnbar Zuster Margaux of Amersfoort survived the corona time and succeeded on-line. Their on-line wine tasting not solely brings new prospects, but additionally helps to higher map buyer tastes and understand co-creation. Lastly, it ensures that the wine bar and affiliated restaurant de Mariënhof’s model is saved alive regardless of the lockdown.
He described the way it began utilizing the iPhone and the primary on-line tasting with 80 viewers, nevertheless it rapidly grew to extra. In the long run, greater than 12,000 individuals participated, and the net tasting periods turned increasingly more skilled. New initiatives comparable to blind tasting have additionally been created. Pieter talked about a very powerful classes realized, what errors had been made and what is going to occur sooner or later.
speaker: Pieter Aalbers (Guardian of Mariënhof and Wijnbar Zuster Margaux)
gather: Emerce 2021
host: Hielko van der Molen (Advertising and marketing Coordinator)