As of September 1, 2021, Noor de Bruijn will turn out to be the CEO of the Vitamin Retailer, a Dutch dietary complement and pure cosmetics retailer. De Bruijn resigned from Etos and she or he stays Etos’ industrial director.
On the Vitamin Retailer, De Bruijn will kind a administration staff with the founders Koert Otten and Alain Vermeulen.
Because the industrial director of Etos, De Bruijn has made vital contributions to digital transformation. Along with Etos, De Bruijn has labored in firms akin to Boston Consulting Group, Nike, MS Mode and Vente-exclusive prior to now.
Vitaminstore claims to be the biggest omni-channel retailer of meals dietary supplements within the Netherlands, with 32 bodily shops, a web based retailer, a wholesaler and a personal label producer.
Amsterdam-based investor Nobel Capital acquired a majority stake in Vitamin Shops in early 2021 to speed up additional progress.