The Mais Ajuda project provided 333,000 euros in funding for a project aimed at helping seniors, and 10 winners of 733 applications have been announced, with the goal of satisfying seniors.
Mais Ajuda is a program that was created by a collaboration between Lidl, Grupo Renascença Multimédia and innovation consultant Beta-i, and promotes and promotes entrepreneurship and social impact projects created by “start-ups” and private social solidarity institutions (IPSS).
The elderly are the age group most affected by the covid-19 pandemic. This is what led Mais Ajuda to launch the second competition, which is based on the protection and supervision of this group.
Beta-i project manager Ana Ferreira (Ana Ferreira) explained: “The Mais Arjuda Prize is divided into three parts: the financial prize awarded by Lidl, with a total value of 333,000 euros; With the support of Grupo Renascença Multimédia (Grupo Renascença Multimédia), a communication package was made. Winners will have the opportunity to showcase these projects, as well as the Beta-i acceleration plan, they will get tools from their instructors So that they can continue to develop ideas and projects.”
In the 733 applications submitted, Ana Ferreira stated: “It is not easy to select 20 finalists and then 10 winners.”
Ana Ferreira said: “Based on the experience of the Mais Ajuda project, I feel very rested and very proud, because I know that hundreds of initiatives have proven my help, and I have more plans to continue. provide help.” .
One of the winning projects is the IPSS AMARA-Life and Death Dignity Association, which is dedicated to training informal caregivers who are often overlooked.
“Caring and caring people often do not recognize their work, and sometimes they cannot give such recognition. On the other hand, this is also the lack of family recognition and the inevitable result. Lack of social recognition”, President and founder of AMARA Miguel Borges said.
AMARA’s recommendations include a psychoeducational program whose purpose is to minimize the socio-psychological and physical risks caused by “burnout” syndrome (a mental disorder caused by physical and mental fatigue), which is divided into two aspects.
Another winning project is the Advanced Virtual University, which is part of the Advanced University Network (RUTIS), which was established due to the closure of institutions caused by the pandemic and is free for people over 50.
Luís Jacob, the president of RUTIS, showed “a great sense of pride” in this project.
“With financial rewards, we will create a new platform because the website on which Virtual Senior is located is very basic, and the consulting company will help expand the project, that is, discover strengths and weaknesses, and the parts disclosure said to him: “Attract more students.
The Social Diocese Center of Meãsdo Campo was also selected as the Quinta dos Avós project, which promotes physical stimulation and reduces user anxiety.
IPSS technical director Teresa (Teresa) said: “Our idea comes from the confinement area, because our home is located in a rural area, where most of the population is engaged in agricultural work, and most of our institutionalized elderly (about 90%) ) All work in the fields”. to me.
Rural tasks, such as organic farming and animal husbandry, can help older people feel useful and autonomous, and reduce the impact of pandemics and confinement.