Connect with us

Business

MarTech Salary and Career: Julia Monahan gets the data to support the hunch

Published

on

MarTech Salary and Career: Julia Monahan gets the data to support the hunch

As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing for more than a decade.

What’s your career path been?

I came through graphic design, got my undergraduate degree in graphic design. I also kind of already knew which direction I was headed in because I also got a major in advertising and then a minor in marketing. My first job was at a retail Internet company called EToys. I was the website and email person. The thing I liked about that one was seeing the bigger picture and that just kind of led me more and more towards marketing. So I went back and got my graduate degree in IT, focused on marketing. 

Is there any tech or information that you wish you had?

There’s all this data…But the thing I think that is missing is the context. People went from no data and just having a gut feeling and being able to follow what they knew without evidence. Now it’s the opposite. There’s a lot of data, and all we say are numbers without giving the experience context. That’s still something the marketing world is trying to figure out and get back to. Being able to say, my gut is saying this. Believe me, and I’ll get you the data. It might be one of the hardest parts because they’ll just chase data and it’ll get lost in all these scoreboards and things that have no context.

Advertisement

Read next: Salary and Career: Anson Li is moving fast

What do you like about what you do?

I love marketing because I really feel it’s the pulse of the customer experience. It has influence and should have an ongoing discussion with all aspects of the company. I like solving puzzles and unraveling things. I love when, not only does the customer get a great customer experience, but I love it when the internal stakeholders and employees, the people working day to day, also have a great experience. 

Is there a piece of jargon, or a buzzword that’s driving you up the wall currently? 

I’m in the middle of looking for a new technology platform right now, so those are the ones driving me up the wall. So the fact that we can’t decide upon what to call this thing. Is it a DXP? Is it a marketing automation platform? There’s so many different words for essentially the same thing. 

The 2022 Career and Salary Survey can be downloaded here, registration not required.


Get the daily newsletter digital marketers rely on.

Advertisement


About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

Advertisement


Read More

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

Business

SEC Chairman Gary Gensler calls Bitcoin a commodity

Published

on

SEC Chairman Gary Gensler calls Bitcoin a commodity

SEC Chairman Gary Gensler calls Bitcoin a commodity SEC Chairman Gary Gensler calls Bitcoin a commodity Andjela Radmilac · 42 mins ago · 2 min read

The Chairman of the SEC said that Bitcoin is the only cryptocurrency he was ready to call a commodity.

2 min read

Updated: June 27, 2022 at 5:16 pm

SEC Chairman Gary Gensler calls Bitcoin a commodity

Cover art/illustration via CryptoSlate

Advertisement
👋 Want to work with us? CryptoSlate is hiring for a handful of positions!

U.S. Securities and Exchange Commission (SEC) Chairman Gary Gensler said that Bitcoin was the only cryptocurrency he was prepared to publicly label a commodity.

Gensler made the comments on CNBC’s Squawk Box, where he discussed the implications of labeling particular cryptocurrencies commodities rather than securities.

Distinguishing commodities from securities

Speaking to CNBC’s Jim Cramer, Gensler addressed his earlier calls to introduce more regulatory clarity to the crypto market.

He said that all of the main market regulators in the U.S. agreed that cryptocurrencies were a highly speculative asset class. Both the SEC and the Commodities Futures Trading Commission (CFTC) have been following the ups and downs of this asset class for a long time, focusing not just on Bitcoin but on hundreds of other tokens on the market.

Advertisement

Observing the market has led the SEC to conclude that the investing public was hoping for a return from most of those tokens, just like when they invest in securities. Gensler said that many tokens on the market have the “key attributes” of securities, which puts them under the jurisdiction of the SEC.

Bitcoin, on the other hand, falls into a different category.

Gensler said that “some like Bitcoin” are commodities.

While he was careful when choosing his words to avoid hinting at any other tokens or revealing potential moves from the SEC, he was clear that Bitcoin was the only cryptocurrency he was ready to publicly label a commodity.

Later on, he said that market regulators in the U.S., which include the SEC, the CFTC, and various other banking regulators, have a lot of work to do in order to introduce comprehensive laws that would protect the investing public.

Advertisement

Gensler called for full and fair disclosures in the crypto market, saying that the U.S. is open to having hundreds, if not thousands of tokens on its market if they complied with SEC laws.

When asked whether the public was already too comfortable with investing in Bitcoin, especially now that the SEC has called it a commodity, Gensler said it was no different from investing in traditional markets.

“There’s a lot of risk in crypto, but there’s also risk in classic securities markets,” he told CNBC.

Read More

Advertisement
Continue Reading

Business

It’s a Curve-y road to recovery as CRV faces these market effects

Published

on

It’s a Curve-y road to recovery as CRV faces these market effects

Over the last few months, most DeFi protocols have struggled with “extreme market conditions” occasioned by the downturn of the general cryptocurrency market. Still reeling under the effect of this bloodbath, Curve Finance, an automated market maker platform, continues to see a decline in its Total Value Locked (TVL).

According to data from DeFiLlama, in the last two weeks, the Decentralized Exchange (DEX) has registered a 51% decline in its TVL. Two weeks ago, this stood at $7.82 billion. However, now ranked at #5 on DeFiLlama’s list of protocols with the highest TVL, the TVL of Curve Finance stood at $5.16 billion, at the time of writing.

A look at data from CoinMarketCap revealed that the governance token for the DEX, Curve DAO Token (CRV), has declined steadily over the last two weeks.

It’s all going down…

Exchanging hands at $0.7804 per CRV, at the time of writing, the alt has plummeted by 31% in the last two weeks. Over the last 24 hours, the crypto has registered a 5.17% decline in price. Trading volume was spotted with a 3% uptick within the same period.

Advertisement

Furthermore, the market capitalization saw a drop in value over the last two weeks. It recorded a decline from $518.37 million to $420.27 million, at press time. 

Source: Santiment

Since the beginning of the month, increased distribution of CRV tokens has forced its price to plummet. Since then, the token’s Relative Strength Index (RSI) has moved further away from 50, with the same aiming for the oversold position.

This indicates that CRV tokens are being oversold. This also explains the sustained decline in price. Still, in a downward curve, the RSI was positioned at 41 at the time of writing. 

Source: TradingView

Advertisement

On-chain analysis says…

On a social front, on-chain data revealed that CRV registered declines in its social dominance and social volume in the last two weeks.

Within this period, social dominance saw a 20% drop while social volume went down by 15%.

Source: Santiment

Additionally, the number of daily active addresses dropped by 14%. Network growth, on the other hand, saw a 27% decline.

Source: Santiment

Advertisement

While other metrics registered some deprecation in the last two weeks, developmental activity went in the opposite direction. In fact, within the aforementioned period, developmental activity grew by 7%.

Source: Santiment

Abiodun is a full-time journalist working with AMBCrypto. He is also a lawyer with over 2 years of experience. With a keen interest in blockchain technology and its limitless possibilities, Abiodun spends his time understanding the technology, building projects, and educating people about it.

Advertisement

Read More

Continue Reading

Business

Glassnode report shows 2022 bear market is the worst in history

Published

on

Glassnode report shows 2022 bear market is the worst in history

Glassnode report shows 2022 bear market is the worst in history Glassnode report shows 2022 bear market is the worst in history Oluwapelumi Adejumo · 2 hours ago · 2 min read

Bitcoin and Ethereum will trade below their ATH in their previous cycle for the first time since their creation.

2 min read

Updated: June 27, 2022 at 2:56 pm

Glassnode report shows 2022 bear market is the worst in history

Cover art/illustration via CryptoSlate

Advertisement
👋 Want to work with us? CryptoSlate is hiring for a handful of positions!

Blockchain analytics company Glassnode’s latest report reveals the 2022 bear market as the worst in history and many investors have sold their Bitcoin (BTC) holdings at a discount.

According to the report, Bitcoin’s dip below the 200-day moving average, net realized losses, and negative deviation from realized price make this the worst bear market in the history of the cryptocurrency.

The 2022 bear market has been brutal for #Bitcoin and #Ethereum investors, realizing massive capital losses.

In our latest research, we quantify the severity of this bear, and makes a case for it being the most significant in history.

Read more👇https://t.co/FlSehPo3FB

Advertisement

— glassnode (@glassnode) June 24, 2022

It continued that this is the first time on record that BTC and Ethereum (ETH) will trade below their ATH in their previous cycle, which means significant unrealized losses in the market. Every investor who bought BTC or ETH between 2021 and 2022 is now underwater.

While many are still holding on, the financial pressures of limited liquidity and rising inflation is pushing several investors to sell at a loss.

Bitcoin declines below moving average

Per the report, the first sign of a bear market is the decline in Bitcoin price below its 200-day moving average and, worse, 200-week MA. Bitcoin is trading at less than half of the 200-day MA level at the current price.

The report also pointed out that this is the first time since 2015 that the Bitcoin price will fall below 0.5 Mayer Multiple (MM). The MM for this cycle is currently 0.487, much lower than the last cycle, which was 0.511.

Advertisement
Source: Glassnode

The Mayer Multiple shows oversold or overbought conditions by considering the changes in the price above and below the 200-day MA. “Only 84 out of 4160 trading days (2%) have recorded a closing MM value below 0.5,” the report said.

Additionally, the current market conditions are pretty severe, reflecting the spot price dropping below the realized price. Instances like this are sporadic, and this is only the fifth time it has happened since Bitcoin launched in 2009.

According to Glassnode, only 13.9% of all Bitcoin trading days have seen spot prices below unrealized prices. It further added that the investors locked in a loss of $4.234 billion on the day Bitcoin dropped below $20k.

Like Bitcoin, like Ethereum

Ethereum isn’t doing better either. Similar to Bitcoin, those who bought Ethereum in 2021 and early this year have unrealized losses. Most of the decline in Ethereum price is due to DeFi deleveraging and its dominance decline since November 2021.

Additionally, it is trading at a 63% discount to its 200-day MA, and its Mayer Multiple has hit 0.37, below the 0.6 MM band downside deviation. So far, the token has only traded below this band for 29 days, far below the 187-days in the 2018 bear market.

Based on all of the available data, Glassnode concluded that this current market capitulation event:

Advertisement

Is one of, if not the most significant in history, both in its severity, depth, and magnitude of capital outflow and losses realized by investors.

Read More

Continue Reading

Trending

Copyright © 2022 Newsline. Powered by WordPress.