The new image is intended to represent the destination’s “sense of belonging”, as well as the potential unity, integration and inclusion.
The Minister of Tourism and Culture said that Madeira will invest one million euros in the use of a new brand image to promote and publicize the destination, which was shown to the public on Monday.
Eduardo Jesus said: “All Madeira promotional activities for the short and medium term have included the new’Madeira brand’.” He emphasized, “This will It is a huge communication revolution for the destination”.
The new logo was exhibited at Praçado Povo in Funchal. It consists of the word “Madeira”. The letters are formed by overlapping circles and semicircles of various colors. Approximately 9,000 travel industry agents and professionals.
The official explained that the new image is intended to represent the “sense of belonging” of the destination, as well as the potential for unity, integration and tolerance. The circle is considered to be the symbol that best represents information.
Eduardo Jesus said: “This kind of reporting is the end of one story, and we hope to be the beginning of another.” He is confident that the island’s tourist activities will be fully restarted from this summer.
In the face of the covid-19 pandemic, the regional secretary emphasized aspects related to destination safety, which indicated that Madeira is the “first and only” tourist area in Portugal and chose bio-risk certification. On the other hand, Start to set up sorting business in ports and airports on July 1, 2020.
“We have also led the process of creating a green corridor, which is once again leading the way in welcoming people who are vaccinated or who have been in contact with covid-19 and are healthy and do not need to be tested. ,” he said.
Eduardo Jesus explained that during the pandemic, Madeira recorded a different “trend” from the usual, with regard to new markets such as Lithuania and new segments such as young tourists and “digital nomads”. The market demand is greater.