Six Portuguese brands will participate in a collective show organized by the Portuguese Jewellery and Watchmaking Association
After more than a year, Portuguese jewellery returned to the international stage, and six national brands exhibited in Milan Portuguese Jewellery Group.
The initiative comes from AORP-Portuguese Gold and Watch Association and will visit the main export destinations of national jewelry. The first stop is in Milan, which will happen tomorrow. Art Nouveau jewelry, Fives, kitchen, Tashi, Wonder electronic Fjord Are the six brands that will be represented. AORP emphasized in a statement: “With different images, they jointly adopt contemporary Portuguese jewellery methods, aiming at a new generation of consumption, supporting sustainable materials and digital connection channels.”
The collective exhibition was organized in cooperation with the Milanese studio Zeta Studio, aiming to show Concept Store Italians and internationals who are represented in Italy. The event also targets professional magazines in the fashion industry and opinion leaders in the industry.
“We must return to the international market and lead the industry in finding new ways to reach buyers and end consumers. It is undeniable that the way of doing business, especially in the international context, has changed. As an association, we have a responsibility. Guide our companies in this industry to adapt and redefine their strategies,” emphasized Nuno Marinho, president of the association.
In addition to the group exhibitions that will visit other undecided destinations, the international exhibition schedule for the industry in the second half of the year also includes events such as Paris Bjorca, Vicenza Oro, and Madrid Joya in Vicenza, Italy. Spain, as well as Jewellery & Gem World in Hong Kong and Sieraad in Amsterdam.