IKEA Netherlands has a turnover of 1.2 billion euros on the finish of the 2021 fiscal 12 months. Of this, 38% got here from digital channels.
On-line demand within the Netherlands has elevated five-fold in Corona final 12 months, and is anticipated to succeed in 50% beneath present traits. Nonetheless, now that the Swedish chain is reopening in twelve bodily shops right here, it’s questionable whether or not the digital gross sales peak will proceed.
IKEA needed to shut its Dutch retailer for greater than 4 months. That is why turnover fell by 9.3% on the finish of the fiscal 12 months that lasted till the top of August.
Partly because of the closure, IKEA has accelerated the tempo of e-commerce. The shop was then remodeled right into a partial distribution middle, permitting clients to ship or acquire their merchandise via Click on & Acquire in the course of the pandemic. Web sites and purposes have been additional developed, and the web share has elevated from 18% to 30%. In 2021, which isn’t but over, the share of digital turnover will attain 38%.