Launching a new brand in the static retail legal services market will soon have a disruptive impact.
In this speech on BrandMR, a legal online service provider, marketing director Peter Hoitinga and Fabrique’s senior interaction designer Harmen van Balen talked about how they changed the Dutch legal industry through a new method of legal aid. There are four clear steps, and each step has a fixed price. This concept applies to an era when fewer and fewer people buy insurance and only want to pay when necessary.
Hoitinga and Van Balen, co-founders of Ditzo, talked about the challenges they faced when marketing new services, what solutions they found, and what they learned.
host: Roeland de Bruin (owner of the Cool Content Company, a content marketing agency)
Speaker: Peter Hoitinga (Marketing Director BrandMR) and Harmen van Balen (Fabrique’s senior interaction designer)
Collection: Emerce Digital Marketing Live!