Since November final yr, Philips’ affiliate channels have developed quickly and have change into the most important channel in Germany, Austria and Switzerland (DACH). Learn the way.
On this video, Roel Overgoor (Royal Philips International Chief Partnership and Affiliate Advertising) and Kinga Horvath (Booming Company) clarify Philips’ core inner media strategy. They mirrored on the primary benefits of their 360-degree alliance strategy.
They described how the alliance grew to become Philips’ largest advertising channel within the DACH area, regardless of the least use of low cost codes. All through the shopper journey, from first contact level, affect and engagement to conversion, associates play a task in Eindhoven’s firm. Lastly, they shared some suggestions and sensible details about the German Union market forward of the Netherlands.
Speaker: Kinga Horvath (Efficiency Advertising Affiliate of Amsterdam Booming Company) and Roel Overgoor (Royal Philips International Main Companion and Affiliated Advertising Company)
host: Ronald ter Voert (proprietor of RTV Media)