Many brands dance with the changes in major markets. But how do you take things into your own hands and make your online store the most important sales channel?
In this webinar, Teufel Audio shows how to get 90% of turnover from online sales. Only 10% of turnover flows through well-known markets and physical stores. The rest is done through the provider’s own online store for high-quality audio equipment. Marketing and sales director Rob Peters told people from the Berlin headquarters how a small Gaul village among the Romans stood tall.
He explained how Teufel’s own online store became the backbone of the company many years ago. A direct-to-consumer approach is essential to the company. Rob Peters explained why d-2-c is a very useful way for ambitious brands to continue to generate revenue in the future. If you can arrange it yourself, why donate part of your turnover to Amazon, Bol.com and Coolblues in this world?
speaker: Rob Peters (Teufel Sales and Marketing Director)
host: Roeland de Bruin, owner of the content marketing company Cool Content Company
Collection: E-commerce live!