Not being submerged in massive amounts of data is a challenge. How do you find the right combination of data that can further help you, in other words: how does your data collection make you happy?
Collecting data is one thing, using data cleverly and monetizing it is a challenge. In this speech, Job van den Berg, director of data strategy at DPG Media, explained how he tried to use data cleverly to make an impact among the largest publishers in the Netherlands.
How do you get rewards from all the data? Van den Berg explained why some companies find it difficult to recoup their data investment and are not always satisfied with their data pools. Use examples and specific tools to make data profitable in your organization.
host: Roeland de Bruin (owner of the Cool Content Company, a content marketing agency)
speaker: Job van den Berg (Director of Data Strategy, DPG Media)
Collection: Emerce Digital Marketing Live!