As an e-commerce company, how do you use Facebook to generate demand for your products or services? How can you develop your business with the help of this platform?
In this speech, Facebook’s customer strategist Lori Spruijt demonstrated the most important changes in the field of e-commerce, reflecting on the acceleration of online shopping behavior. She explained how to use Facebook, Messenger and Instagram to turn people’s desires into needs, how to make people discover your products and services, and how to use social media platforms to grow your business.
Lori has joined Facebook in 2017 and is responsible for establishing partnerships with a number of major retailers and e-commerce companies in the Netherlands. She has a background in marketing intelligence. In her current role, she applies this by focusing on human-centered measurement, enabling the company to make better marketing decisions.
host: Stephanie Zuure (freedom host, owner of HumanToB and head of KULA)
speaker: Lori Spruijt (Facebook Customer Strategist)
Collection: Emerce Digital Marketing Live!