“We are experiencing a particularly sensitive business moment. This is a moment when many organizations are struggling to survive,” admitted the coordinator of the “Neighborhood Ubuntu” project.
This Friday, more than a hundred young people from three schools in Vila Nova de Gaia started the “Make Little Fortress Together” campaign, which aims to raise people’s awareness and promote the relationship between people and local businesses. contact.
The project has several initiatives in the community, including those implemented in schools. A speech was made to Agência Lusa, the coordinator of “Neighborhood Ubentu”. He said that young people expressed their desire to do something to support local businesses. . Will be implemented in the distribution of stickers and postcards.
“We are experiencing a particularly sensitive business moment. Many organizations are fighting for survival. The economic and consumer crisis is intensifying. Under the challenge of the “Ubuntu in Neighbourhood” team, it was the students who decided to choose this. The theme and specificity are in Rethinking in the movement to promote local business”, Sara Martins said.
Participating students attended the third cycle of Antonio Sergio Middle School, Canelas School Group and Oliveira Ferreira Arquiteto Middle School in Gaia Villanova Gaia, Porto region.
“Ubuntu no Bairro” is a project of the Padre Antonio Vieira Institute, which has a city council in Gaia as its social investor.
Driven by the Portuguese Social Innovation Program, the project “is aimed at strengthening social capital in the community, encouraging community relations, building social networks and trust networks, and creating social capital within the community so that it can achieve more cohesion and health Success,” the official said.
As of today, and following a plan of more than 50 students, the “Buy Local” campaign will be on the street, with the motto “Let’s build a small fortress together.”
Sara Martins stated that a campaign to raise awareness of buying in local stores has been launched on social networks, and will now distribute 10 postcards with a face-to-face event, containing a slogan designed by Gaia students.
The campaign will focus on street shops, small and micro companies in a total of approximately 250 venues.
The postcards are made by young people and have their names on them, with the purpose of “promoting a sense of intimacy that is also typical of local businesses.”
Among other things, the “Ubuntu no Bairro” project works with schools, families, companies and the entire community.
Sara Martins told Lusa that the idea of the initiative originated from the idea that “companies depend on families and families depend on companies”, which is why “when society is aware of these aspects, it grows , And the neighborhood will do the same.”
“Ubuntu no Bairro” is one of the branches of another project “Meu Bairro Minha Rua” developed in New Gaia.
According to Cristiana Nóbrega, head of the Citizen Support Group and responsible for the “Meu Bairro Minha Rua” project, the problem is “activating communities locally, mobilizing and enriching each community or community for actions involving residents and communities. Street life. Create very strong links.”