On Sunday, 12 clubs announced that they would join the Super League. After 48 hours, half of them withdrew from the game under pressure from fans, media, players and coaches. The project collapsed, which pleased the defenders of UEFA and football tradition.
The reception of the Chinese Super League is miserable. The insurgents confuse the times and forget how important today’s communication is. -The creators of the Super League ignore too much content they talk about. They said that young people participate as a club community on the Internet and hope to have an influence to have a dialogue with their beloved club. At the same time, the football giant proposed a new project, as if it was imposed from above. Economist, communications and new media expert Mateusz Sabat (Mateusz Sabat) said that some men in suits announced that they were engaged in a revolution and were not interested in other solutions.
The first attempt of the Chinese Super League ended in a disaster. But let us not have any illusions-this project will be back. The cue was burned, but its financial needs were greater than the pain caused by a burned finger. Now they are lost and they have to withdraw, but this does not end the topic. Regardless of what UEFA will provide them, or share the financial share in other ways, the largest ones have announced that they want to share it without the European Union. Today, they found that their internal forces were too weak for the final uprising. What will one year, two years, and five years be like?
Even more so, because UEFA is not holy. She is indignant at the leading club, but she dreams of the kind of chaos that has prevailed in world football since Sunday. The confusion covers the changes made by European radicals to the Champions League: increasing the number of teams to 36, a table, 10 games, or even more money for the rich, and the limitations of financial fair play. Hardly any fans noticed it because Superliga attracted people’s attention.
There are many questions for which we don’t know the answer. How will the Giants’ unsuccessful rebellion affect the status quo of football? Will fans, players and coaches solve this problem? Will they forget the rebellion or will they leave a stench? UEFA wants to control money in the football market, and leading clubs want to make more money without mediation. The difference is that the European Federation talks about sports business, but it has not forgotten competition. When you are Sparta Praga or Legia±Warsaw and win the national league title, you can dream of being promoted to the UEFA Champions League.on game The biggest stadiums in Bernabeu and Camp Nou. About defeating the giants, leaving the group, and even winning the Champions League. The opportunity is illusory, but it is true.
The proposed Superliga eliminates these dreams. It was originally a closed circle. Avoid using poor strict business practices. Today’s clubs are small, but there is not much room for expansion. Ten years ago, Atletico Madrid would not enter the Super League. The idea of the Super League seems to be correct, but it has been distorted. For most fans (not the most enthusiastic fans), frequent matches between large clubs will be attractive. Only who can explain this and care about basic values such as sports games and unity of small clubs. Sabat added that there is no respect for the tradition of football and you can enter the largest stadium even in the local stadium.
-The theme of the Super League will definitely come back. Both clubs and football themselves need a more attractive way of playing. Many people emphasize that the top clubs are heavily indebted, greedy and mismanaged. I did not refute them, but these are the real root causes of the football problem. There are three negative trends in club overlap-enumerated by our interlocutor.
-Football has been on TV for 30 years. Thanks to them, the ball has a global character and has achieved tremendous development. This is changing because we all watch TV less and less. If we pay for a subscription, streaming media platforms are more likely than cable operators. Young people rarely use TV. According to all studies, more and more young people do not have TV at all. For them, this way of consuming entertainment content is outdated-Sabat points out.
Economists reminded that during the 90 minutes of the game, only a few people were unable to access their smartphones while watching the game on TV. -Others share with social media this time. In terms of content, the world today is also an incredible competition. Get all kinds of entertainment to make football fascinated by it. Decades ago, a large club in a particular city almost monopolized the leisure time of its residents. He is focusing their attention. It has changed. Today, football must compete with other attractions.
-Another negative trend is the growing problem of folding club budgets. The pandemic will only exacerbate the epidemic, because there are no spectators in the stands and there is no impact on the match day. In turn, competitors are becoming stronger and stronger in the market. These greatest football players are global brands. Therefore, their expectations of employers are constantly increasing. It is no coincidence that football players like Leo Messi, Sergio Ramos or Kylian Mbappe postponed contract extensions during the pandemic. They want to squeeze more money out of the football business, but the club budget is shrinking.
Participating in the online fan community is also very important. -With the Internet, the fans really have an impact on the club for the first time. They can participate in their own lives. This is not a cliché. They have the voice of the masses, which is visible in the Super League. Before the Internet age, they could express their objections by blowing whistle in stadiums, taking to the streets, and hanging slogans. Although it is spectacular, it happens in a relatively small group, such as in front of a stadium, and it rarely happens. Today, global clubs are exhibited in a huge virtual stadium 24 hours a day, with thousands of fans from all over the world, not just fans in the city where the club is located.