Keeping new games out of Steam cost the company a lot.
A week has passed since the concession between Epic Games and Apple. This is the first to spread spam that the iMessage chat service is not available for Android. The only purpose is to limit competition. Apple has now retaliated against this, claiming that the Epic Games Store digital computer game store is also unprofitable due to antitrust reasons.
The game store was launched at the end of 2018. It tried to compete with the market leader Steam in two ways: on the one hand, it has released free games every week since the store’s launch; on the other hand, it tried to reach an exclusive deal through the following methods: Development Personnel and publishers, so they will not release their video games on Steam in the first year. You can purchase items in your store and activate them with a digital code obtained elsewhere.
Apple said that Epic will spend $444 million in the minimum guaranteed payment for the exclusive agreement this year alone. Due to its aggressive market acquisition attempts, the store has a cumulative loss of US$181 million in 2019, a cumulative loss of US$273 million in 2020, and a loss of US$139 million this year. Epic hopes that its stores will become profitable sometime in 2023, and does not want to cut all accumulated losses before 2027.
The Epic Games Store’s strategy has never been a secret. Its officials have repeatedly stated publicly that without free games and exclusive products, they will not be able to fight the market leader Steam, and their vision seems to be working.
Apple is now just trying to prove that market competition with Epic is not far away.
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