Zalando will provide new logistics options in stores associated with its “Connected Retail” program. They will soon be able to provide clicks and collections and “return to store” through online platforms.
This means that consumers who can purchase clothes from a store in the actual environment through Zalando can return them to the store if they wish. Or: They can pick up the goods at the store.
The advantage of the retailer is that he can also provide goods on Zalando, so it can attract customers. This provides opportunities for upsells or other additional services. When it comes to returns, the packages involved do not have to enter the non-logistics chain. This can save transportation costs.
When these two logistics options are fully available, Carsten Keller will not say. In the video interview In the Emerce Collection about fashion, Zalando’s vice president is directly responsible for the topic of consumers only “soon”.
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Connected retail is a function of Zalando’s marketing strategy. This means that the company opens its shelves and warehouses to outside stores and manufacturers for a fee. The online store is responsible for transactions, storage, transportation, promotion and customer service. Producers and retailers only need to focus on their product range and in-store services.
It is now used in more than 3,400 stores in Europe Connected retail-program. Since its launch, they have shipped 13 million packages through Zalando.
In the presentation of annual data, the company has shown that since the outbreak of the corona virus, interest in its market has grown particularly fast. Since the beginning of 2021, more than 500 retailers have joined Zalando, where they sell clothing and accessories. Dozens of times a day.
Carsten Keller believes that even after the corona virus disappears, the digital connection between the company and the physical fashion store will remain the same. Zalando is an additional sales channel, and entrepreneurs can easily perform cost-benefit analysis on it.
A quarter of Zalando clothing sales now represent sales partners. Over time, the Germans hope to increase this ratio to 50%. Then, it is no longer a store, but a trading platform. In Amazon, which uses a similar business model, this ratio is already 50%.