Big technology becomes more and more powerful. Not only economically. Bart Meerdink, a digital strategist at Beeckestijn Business School, said: “I bet you use at least ten services from large tech companies, from Google Ads to Apple hardware.” “But at the same time, your website traffic Fewer and fewer.”
Meerdink uses Instagram as an example, you can also buy and pay now. Or Google search. “Google is no longer a search engine, but an answering machine. Only one-third of all searches will be clicked. You no longer need to search for business hours on the site, you can find it on Google. You have YouTube to come Explain the product.”
Unhealthy, Meerdink said, he warned marketers not to inject clicks and likes from companies such as Facebook. He said that sneaker manufacturer Nike especially wants to reduce its dependence on Amazon “because of reduced commissions and more data.” “Nike is trying to use related products and services to allow customers to enter their own ecosystem based on analysis as much as possible. The Nike app contains a tool that I can use to scan my feet. This way I have the right size of exercise at home. Shoes.”
John Deere, an American manufacturer of tractors and agricultural machinery, has developed an app that can improve farmers’ business operations. “If I buy a new tractor, I will probably do it with this company because they have helped me a lot in five years. If I go to another manufacturer, I will lose this data.”
Meerdink said the company should develop more of its own proposition. “Don’t think: I want to sell more, let me do more advertising. Cross your own shadow.”
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