E-commerce is far from developing. This is what the three challengers vying for the title of best e-commerce professional said. Tomorrow’s winners will be announced on Emerce E-Commerce.
Emerging e-commerce 10 involves (in the past with companies) people who have pushed the industry forward by pushing boundaries or bringing new impetus to online businesses. From innovative online stores to breakthrough e-commerce concepts.
The coronal crisis has also caused severe damage to the challengers. The turnover of Einstein House, a supplier of clothing boxes, has shifted from representative clothing to casual clothing, resulting in a decrease in the average order value. “But we have also gained many new customers,” Mei Tan said.
The turnover of the procurement platform Orderchamp also initially declined. CEO Joost Brugmans said: “Eighty percent of the wholesale is still old-fashioned and traded through exchanges.” But in the past few weeks, Orderchamp has also seen the impact of digital acceleration, and many companies are starting to buy online after all. The platform grew by 800% last year.
For Daan Ubachs of Unrobe, an online operator of sustainable clothing, the impact is greater. “Because we started producing masks in our factory in Portugal, the cooperation with the festival we originally planned to accept was cancelled, and the new series failed to materialize.” Nevertheless, Ubachs was finally able to reflect on his still young sustainable business model. “Fortunately, this is more important than ever.”
According to Mei Ling Tan, we are just the beginning of e-commerce. “Many e-commerce managers are still considering the issue of online stores, but now it has become more widespread. You can sell through various digital channels such as social media, or, like us, sell directly to individual shoppers.”
Orderchamp’s Brugmans (Brugmans of Orderchamp) believes that in the retail industry, most sales will still be made through offline channels. “I firmly believe in omnichannel. Because of the corona crisis, the focus has shifted to the local retail industry, and there is still some work to be done.”
Brugmans believes that boutiques can perfectly meet the needs of target groups such as millennials. But they must combine this with flexible products in order to be able to respond quickly to new developments.
Brugmans saw a trend of “make-to-order” clothing, that is, making products to order. Therefore, we do not use fixed inventory. “In addition to the rapid violence of large chains, I think people will also see value in a slow process, during which you can fully include them in production.”
Mei Ling Tan also pointed out sustainability. “I think you can get more from your existing customers without having to spend your budget on Facebook marketing every time, for example, to attract new customers.”
The results of Emerce E-Commerce 10 will be announced on this website tomorrow.
it Interview: the most advanced! After registering, you can watch it for free starting tomorrow, just like dozens of other presentations.