Google recently tested the ability to track Chrome users using the FLoC mechanism, and competitors from DuckDuckGo have found a way to stop this method.According to reports One of the official entries, Expand DuckDuckGo Privacy Protection Fundamentals An update was made, and starting from version 2021.8.4, it blocked FLoC in Google Chrome browser.
As the creator of DuckDuckGo pointed out, Chrome users may not know that some of them are participating in the testing of the new solution. FLoC is an alternative to cookies, and its operation boils down to grouping based on user interests. Unfortunately, contrary to Google’s guarantees, this approach raises privacy and security concerns.We wrote more articles about it A week ago.
In order to avoid being tracked by FLoC, the DuckDuckGo team (it is recommended that you give up Chrome first, which is not surprising, because it provides a competing browser), it is recommended that you give up Chrome first, but if you can’t do this, please at least install the above plugins. It is an extension that blocks many trackers and was created with your privacy in mind.
Interestingly, there are some tips on how to (at least temporarily) avoid being tracked by FLoC. It turns out that, for example, logging out of Chrome, abandoning the synchronization of history or turning off the personalization in ads is enough. set upGoogle will then remove the user from the browser’s “mandatory” FLoC tester group.