DPG Media eCommerce has launched a new visual identity and architecture consisting of 40 online stores. Now, instead of a unified online store, each media title has an online store that matches the title and target group in appearance and (ticket) quotations.
According to the publisher, one of the reasons for the complete transformation was the expansion of the product portfolio since the acquisition of Sanoma Media Netherlands and the “overall construction” of the old online store.
“In order to provide more and more visitors with a better customer experience and better offers, it is necessary to rebrand the front and back ends,” Ramona van der Kruijff-de Bruin, event and brand DPG media e-commerce manager Say.
The online store is developed by DotControl.