The advertising group Omnicom (DDB, BBDO and TBWA) ended the first quarter of 2021 with a net profit of US$287 million, compared with US$258 million in the same period last year. Sales increased slightly to 3.4 billion U.S. dollars.
Advertising (1.2%) and precision marketing (7.2) showed organic growth, but in other sectors such as public relations and healthcare, the agency lost money. In terms of regions, this American group has not grown anywhere.
Omnicom experience It is still significantly affected by COVID 19, but it is expected that organic sales will show positive growth from the second quarter of this year to the full year of 2021.
During this period, the team continued to work tirelessly Acquisition. In addition to Archbow Consulting, a marketing company Credera was also established.