What impact does Corona have on the online business of Dutch companies, and how does this impact their marketing activities?
E-commerce has recently gained a huge boost, and consumers are now starting to position themselves more online. During this webinar, you will see what opportunities this offers for retailers and e-retailers. In this webinar, Jaap-Jene Langevoord and Ivo Klink discussed the impact of corona on Luxaflex and Petsplace. For example, the customer journey at Luxaflex has changed, and more and more consumers are beginning to position themselves online. The number of visits to the Luxaflex website has also increased significantly-no additional media investment is required. Petsplace showed how Corona has influenced channel choice in a market that is still quite traditional.
During this webinar, both organizations will tell them what they have learned and where they can be accelerated. They also introduced their recent strategic choices for the future.
Presenter: Daniel Verhagen (Happy Horizon), Jaap-Jene Langevoord (Marketing Manager of Luxaflex Nederland) and Ivo Klink (Marketing manager of IJsvogel Retail, know from Petsplace and Boerenbond).
host: Hielko van der Molen (Manager, trainer and coach in the field of digital marketing and change processes)
Collection: E-commerce live!