The European Commission cited the fact that Google “exists online display ads at almost all levels of the supply chain” as a reason for launching this investigation.
The European Commission announced on Tuesday, June 22 that it will conduct an investigation into the anti-competitive conduct of online display advertising technology against the US company Google.
Google “It exists at almost every level of the online display advertising supply chain. We are afraid [qu’il] Competed (…) Service is harder (…) Competitor’s, Said Margaret Vestag, EU Commissioner for Competition.
Google provides a number of technical services that mediate between advertisers and publishers in order to display advertisements on websites or mobile applications.
“Fair competition is important-both to allow advertisers to reach consumers on the publisher’s website, and to allow publishers to sell space to advertisers-to generate revenue and fund content.”, Explain MI Vestag.
The commission’s investigation will focus on display advertising, and Google provides a number of services in this area. “The beginning of a formal investigation does not prejudge its results”, Underlined in Brussels. There is no statutory deadline for ending such procedures, and the duration of investigations varies greatly, especially according to the complexity of the case.