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CloudShare integrates product experience platform with HubSpot

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CloudShare integrates product experience platform with HubSpot

San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training.

B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data.

How it helps the marketer. CloudShare monitors how users interact with products during hands-on demos, how engaged they are with training sessions and how they respond to proofs of concept. Software marketers will be able to understand product experiences and opportunities for optimization without leaving the HubSpot environment.


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Why we care. An effective proof of concept is one key to customer acquisition. The product experience is one key to customer retention. Optimized training is one key to a good employee experience. CloudShare provides visibility into these facets of the sales and onboarding journeys. The integration with HubSpot is an example of a niche point solution becoming part of the furniture in the space where marketers are spending their time.


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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SEC Chairman Gary Gensler calls Bitcoin a commodity

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SEC Chairman Gary Gensler calls Bitcoin a commodity

SEC Chairman Gary Gensler calls Bitcoin a commodity SEC Chairman Gary Gensler calls Bitcoin a commodity Andjela Radmilac · 42 mins ago · 2 min read

The Chairman of the SEC said that Bitcoin is the only cryptocurrency he was ready to call a commodity.

2 min read

Updated: June 27, 2022 at 5:16 pm

SEC Chairman Gary Gensler calls Bitcoin a commodity

Cover art/illustration via CryptoSlate

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U.S. Securities and Exchange Commission (SEC) Chairman Gary Gensler said that Bitcoin was the only cryptocurrency he was prepared to publicly label a commodity.

Gensler made the comments on CNBC’s Squawk Box, where he discussed the implications of labeling particular cryptocurrencies commodities rather than securities.

Distinguishing commodities from securities

Speaking to CNBC’s Jim Cramer, Gensler addressed his earlier calls to introduce more regulatory clarity to the crypto market.

He said that all of the main market regulators in the U.S. agreed that cryptocurrencies were a highly speculative asset class. Both the SEC and the Commodities Futures Trading Commission (CFTC) have been following the ups and downs of this asset class for a long time, focusing not just on Bitcoin but on hundreds of other tokens on the market.

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Observing the market has led the SEC to conclude that the investing public was hoping for a return from most of those tokens, just like when they invest in securities. Gensler said that many tokens on the market have the “key attributes” of securities, which puts them under the jurisdiction of the SEC.

Bitcoin, on the other hand, falls into a different category.

Gensler said that “some like Bitcoin” are commodities.

While he was careful when choosing his words to avoid hinting at any other tokens or revealing potential moves from the SEC, he was clear that Bitcoin was the only cryptocurrency he was ready to publicly label a commodity.

Later on, he said that market regulators in the U.S., which include the SEC, the CFTC, and various other banking regulators, have a lot of work to do in order to introduce comprehensive laws that would protect the investing public.

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Gensler called for full and fair disclosures in the crypto market, saying that the U.S. is open to having hundreds, if not thousands of tokens on its market if they complied with SEC laws.

When asked whether the public was already too comfortable with investing in Bitcoin, especially now that the SEC has called it a commodity, Gensler said it was no different from investing in traditional markets.

“There’s a lot of risk in crypto, but there’s also risk in classic securities markets,” he told CNBC.

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It’s a Curve-y road to recovery as CRV faces these market effects

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It’s a Curve-y road to recovery as CRV faces these market effects

Over the last few months, most DeFi protocols have struggled with “extreme market conditions” occasioned by the downturn of the general cryptocurrency market. Still reeling under the effect of this bloodbath, Curve Finance, an automated market maker platform, continues to see a decline in its Total Value Locked (TVL).

According to data from DeFiLlama, in the last two weeks, the Decentralized Exchange (DEX) has registered a 51% decline in its TVL. Two weeks ago, this stood at $7.82 billion. However, now ranked at #5 on DeFiLlama’s list of protocols with the highest TVL, the TVL of Curve Finance stood at $5.16 billion, at the time of writing.

A look at data from CoinMarketCap revealed that the governance token for the DEX, Curve DAO Token (CRV), has declined steadily over the last two weeks.

It’s all going down…

Exchanging hands at $0.7804 per CRV, at the time of writing, the alt has plummeted by 31% in the last two weeks. Over the last 24 hours, the crypto has registered a 5.17% decline in price. Trading volume was spotted with a 3% uptick within the same period.

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Furthermore, the market capitalization saw a drop in value over the last two weeks. It recorded a decline from $518.37 million to $420.27 million, at press time. 

Source: Santiment

Since the beginning of the month, increased distribution of CRV tokens has forced its price to plummet. Since then, the token’s Relative Strength Index (RSI) has moved further away from 50, with the same aiming for the oversold position.

This indicates that CRV tokens are being oversold. This also explains the sustained decline in price. Still, in a downward curve, the RSI was positioned at 41 at the time of writing. 

Source: TradingView

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On-chain analysis says…

On a social front, on-chain data revealed that CRV registered declines in its social dominance and social volume in the last two weeks.

Within this period, social dominance saw a 20% drop while social volume went down by 15%.

Source: Santiment

Additionally, the number of daily active addresses dropped by 14%. Network growth, on the other hand, saw a 27% decline.

Source: Santiment

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While other metrics registered some deprecation in the last two weeks, developmental activity went in the opposite direction. In fact, within the aforementioned period, developmental activity grew by 7%.

Source: Santiment

Abiodun is a full-time journalist working with AMBCrypto. He is also a lawyer with over 2 years of experience. With a keen interest in blockchain technology and its limitless possibilities, Abiodun spends his time understanding the technology, building projects, and educating people about it.

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Glassnode report shows 2022 bear market is the worst in history

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Glassnode report shows 2022 bear market is the worst in history

Glassnode report shows 2022 bear market is the worst in history Glassnode report shows 2022 bear market is the worst in history Oluwapelumi Adejumo · 2 hours ago · 2 min read

Bitcoin and Ethereum will trade below their ATH in their previous cycle for the first time since their creation.

2 min read

Updated: June 27, 2022 at 2:56 pm

Glassnode report shows 2022 bear market is the worst in history

Cover art/illustration via CryptoSlate

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Blockchain analytics company Glassnode’s latest report reveals the 2022 bear market as the worst in history and many investors have sold their Bitcoin (BTC) holdings at a discount.

According to the report, Bitcoin’s dip below the 200-day moving average, net realized losses, and negative deviation from realized price make this the worst bear market in the history of the cryptocurrency.

The 2022 bear market has been brutal for #Bitcoin and #Ethereum investors, realizing massive capital losses.

In our latest research, we quantify the severity of this bear, and makes a case for it being the most significant in history.

Read more👇https://t.co/FlSehPo3FB

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— glassnode (@glassnode) June 24, 2022

It continued that this is the first time on record that BTC and Ethereum (ETH) will trade below their ATH in their previous cycle, which means significant unrealized losses in the market. Every investor who bought BTC or ETH between 2021 and 2022 is now underwater.

While many are still holding on, the financial pressures of limited liquidity and rising inflation is pushing several investors to sell at a loss.

Bitcoin declines below moving average

Per the report, the first sign of a bear market is the decline in Bitcoin price below its 200-day moving average and, worse, 200-week MA. Bitcoin is trading at less than half of the 200-day MA level at the current price.

The report also pointed out that this is the first time since 2015 that the Bitcoin price will fall below 0.5 Mayer Multiple (MM). The MM for this cycle is currently 0.487, much lower than the last cycle, which was 0.511.

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Source: Glassnode

The Mayer Multiple shows oversold or overbought conditions by considering the changes in the price above and below the 200-day MA. “Only 84 out of 4160 trading days (2%) have recorded a closing MM value below 0.5,” the report said.

Additionally, the current market conditions are pretty severe, reflecting the spot price dropping below the realized price. Instances like this are sporadic, and this is only the fifth time it has happened since Bitcoin launched in 2009.

According to Glassnode, only 13.9% of all Bitcoin trading days have seen spot prices below unrealized prices. It further added that the investors locked in a loss of $4.234 billion on the day Bitcoin dropped below $20k.

Like Bitcoin, like Ethereum

Ethereum isn’t doing better either. Similar to Bitcoin, those who bought Ethereum in 2021 and early this year have unrealized losses. Most of the decline in Ethereum price is due to DeFi deleveraging and its dominance decline since November 2021.

Additionally, it is trading at a 63% discount to its 200-day MA, and its Mayer Multiple has hit 0.37, below the 0.6 MM band downside deviation. So far, the token has only traded below this band for 29 days, far below the 187-days in the 2018 bear market.

Based on all of the available data, Glassnode concluded that this current market capitulation event:

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Is one of, if not the most significant in history, both in its severity, depth, and magnitude of capital outflow and losses realized by investors.

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