San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training.
B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data.
How it helps the marketer. CloudShare monitors how users interact with products during hands-on demos, how engaged they are with training sessions and how they respond to proofs of concept. Software marketers will be able to understand product experiences and opportunities for optimization without leaving the HubSpot environment.
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Why we care. An effective proof of concept is one key to customer acquisition. The product experience is one key to customer retention. Optimized training is one key to a good employee experience. CloudShare provides visibility into these facets of the sales and onboarding journeys. The integration with HubSpot is an example of a niche point solution becoming part of the furniture in the space where marketers are spending their time.
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.