More precisely, they make it possible to hide negative opinions and judgments. UOKiK decided to intervene, and this controversial policy will be changed.
According to the evaluation of the Office of Competition and Consumer Protection, there are controversial clauses in both Ceneo and Opineo’s regulations, which allow sellers to hide negative opinions or evaluations when contacting unsatisfied customers. The method of dispute resolution or fundamental resolution or origin is irrelevant. The store response is sufficient, and the customer does not respond or clicks on the link in the message.
Hidden opinions and ratings are not displayed on the aggregator website and are not counted in the seller’s final rating, which allows the rating to be improved almost freely.
According to UOKiK Chairman Tomasz Chróstny, this kind of action Lead to statistical confusionThus misleading consumers. Although the Office did not question the ideas behind the communication tools, it emphasized that information on the number of withdrawn assessments should also be displayed on the website.
In turn, the customer should decide whether the seller has fulfilled the contract. Do not take a door that does not answer as an affirmative answer.
Chróstny directed the so-called soft-speaking practice of ordering changes to negative opinions. As he said, this assumption has been taken into account.
According to PBS’s research on UOKiK, this proportion is as high as 84%. Poles believe that it is important to get high reviews or positive opinions when shopping online. And 77%. Think that the phenomenon of forged opinions is very common, accounting for 47%. He fears that he will be guided by wrong views.
At the same time, 37%. Statement By reading positive reviews, you can cut into products that do not meet expectations. In short, the problem does exist.