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Can Collabs Swerve China’s Cancel Culture?

Every nation has its own definition of cancel culture. In the U.S. and Europe, copying another fashion designer is enough to get yourself boycotted, whereas in China, that’s unproblematic. Yet this is where netizens are known to be the most unforgiving of all, with most leading designer labels, from Coach to Versace, having issued public…

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Can Collabs Swerve China’s Cancel Culture?

Every nation has its own definition of cancel culture. In the U.S. and Europe, copying another fashion designer is enough to get yourself boycotted, whereas in China, that’s unproblematic. Yet this is where netizens are known to be the most unforgiving of all, with most leading designer labels, from Coach to Versace, having issued public apologies to Chinese consumers more than once.

With that being said, the upcoming Travis Scott Air Jordan Mocha Low sneakers —set to be released around the world on July 21 after being postponed in December 2021 seem to have avoided this fate. The music artist has been canceled globally since 10 fans were killed and hundreds injured at his Astroworld festival in November 2021 due to a crowd crush. 

The impact of Scott’s cancellation is prevalent worldwide: in May 2022, online conversations about the upcoming drop plummeted from 82,000 organic posts to just 15,300 when compared to the August 2021 launch. 

Sporting the reverse tick, the upcoming Travis Scott Mocha Air Jordans are predicted to be popular because of the design. Photo: @ryivibes

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While global public sentiment toward Scott is still hostile, Nike is nevertheless going ahead with the release and China is excited. The editor of the mainland’s first sneaker magazine and founder of CHOCO1ATE Artspace in Beijing, James Li, said that the country was angry at the level of security at Astroworld, though the artist had less prominence there anyway. 

“The most influential artists in Europe and the U.S. no longer have that same unparalleled appeal to China’s Gen Z” he explains. “But at the same time, Travis Scott is regarded by many people as a bad role model and has lost audiences.” Li thinks that some Chinese consumers will still buy it, but overall the sneaker market here isn’t thriving right now. He continues, “even if the delayed release can escape the aftermath of Scott’s media storm, the feedback of this series won’t be as good as the previous drops. It’s the resellers that will benefit most.”

James Li is the founder of street fashion media group SIZE MEDIA and CHOCO1ATE Artspace in Beijing.

Northern Virginia-based sneakerhead Chris Colgan believes that the shoes are still set to sell out, despite the controversy. “They’ll have a resale price of US$700 to 1000 (4.7k to 6.7k RMB),” he says, adding that Nike wouldn’t necessarily stay with him if the star was guilty of the fatalities. One glance at comments on Weibo or WeChat reflects that the design of the footwear is more the topic of conversation than the November 2021 tragedy. 

So what does it take to invoke the wrath of China’s supposedly unforgiving cancel culture? Following the Xinjiang cotton controversy in 2021 or the cancellation of local actor Zhang Zhehan for inappropriate vacation photos, missteps involving national pride hold the most unrelenting repercussions.

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After all, despite the Gucci x adidas umbrella being quizzed by netizens for not actually being waterproof, it’s now sold out on Gucci online in China. Nike’s Air Jordan has managed to comprehend the world’s cancel culture to a degree, shifting the inventory of Travis Scott’s sneakers without a social media campaign to avoid widespread attention and banking solely on the popularity of the silhouette’s design. As proven by collaborations like Gucci x Adidas and Travis Scott’s Air Jordans, maybe China’s approach to scandals is more nuanced than we’ve been led to believe. 

Gucci x adidas

The Gucci x Adidas umbrella went viral for the wrong reasons on Chinese social media. Photo: Gucci

For more analysis on the latest collaborations, sign up for the Collabs and Drops newsletter here.

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What 15 Famous Women Looked Like Before They Dyed Their Hair Blonde

We know so many women who gained fame after they died their hair blonde. Among them dark-haired Norma Jeane Mortenson, aka Marilyn Monroe, who won people’s hearts with her blonde locks.The famous women mentioned in this article were born with dark hair, but they once decided to become blondes and have been faithful to their choice ever since. At Bright Side,…

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What 15 Famous Women Looked Like Before They Dyed Their Hair Blonde

We know so many women who gained fame after they died their hair blonde. Among them dark-haired Norma Jeane Mortenson, aka Marilyn Monroe, who won people’s hearts with her blonde locks.

The famous women mentioned in this article were born with dark hair, but they once decided to become blondes and have been faithful to their choice ever since. At Bright Side, we frankly can’t choose which hair color suits them better.

Sarah Michelle Gellar

Scarlett Johansson

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Gisele Bündchen

Anna Paquin

Heidi Klum

Britney Spears

Bebe Rexha

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Rosie Huntington-Whiteley

Charlize Theron

Sarah Jessica Parker

Jodie Comer

Reese Witherspoon

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Miley Cyrus

Pamela Anderson

Madonna

Which hair color suites these women better, in your opinion? Would you dare for such a makeover? Tell us in the comments below.

Bright Side/People/What 15 Famous Women Looked Like Before They Dyed Their Hair Blonde

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Lewdle word of the day: Daily clues and answer (June 28, 2022)

Screenshot by DoubleXP Lewdle is a word-guessing game similar to Wordle, except all of the words are not suitable for work (NSFW: Not safe for work). The rules are the same; you have to guess a 5-6 letter word within six tries. You do get a hint by clicking on the lightbulb, but it will…

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Lewdle word of the day: Daily clues and answer (June 28, 2022)

Screenshot by DoubleXP

Lewdle is a word-guessing game similar to Wordle, except all of the words are not suitable for work (NSFW: Not safe for work). The rules are the same; you have to guess a 5-6 letter word within six tries. You do get a hint by clicking on the lightbulb, but it will only get you 1 letter in the right position.

If you want to avoid breaking your streak, but don’t want the solution right away, here are some clues that can help you guess the answer.

The word includes _O_F_D.

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Think about the lewd words that include an O as the second letter, an F as the fourth letter, and a D as the final letter. Today’s word is a past participle of a verb.

It refers to an informal way of agreeing/participating in lewd activities that involve the anus. It can be done with toys or other partners, as long as everyone is in agreement. How common this word is used will depend on your preference for those lewd activities and where you live.

Solution

  • The Lewdle answer for June 28 is: BOOFED

Lewdle’s example of the word is as follows:

Past participle of boof, to participate in anal sex. “My husband told me he wanted to try something new in the bedroom, so I boofed him with his own fleshlight. That should keep him quiet for a while.”

Here is a list of previous Lewdle answers for some inspiration for future words:

  • Lewdle answer for June 27: BEMHO
  • Lewdle answer for June 26: TOEJOB
  • Lewdle answer for June 25: REAMED
  • Lewdle answer for June 24: HOOHA
  • Lewdle answer for June 23: CUCKED
  • Lewdle answer for June 22: FAPPY
  • Lewdle answer for June 21: HIMBO
  • Lewdle answer for June 20: MILKER
  • Lewdle answer for June 19: FROMBE
  • Lewdle answer for June 18: CUMPT
  • Lewdle answer for June 17: RIMBOW
  • Lewdle answer for June 16: PENGUS
  • Lewdle answer for June 15: SPAFF
  • Lewdle answer for June 14: PAYPIG
  • Lewdle answer for June 13: LUBED
  • Lewdle answer for June 12: ASSJOB
  • Lewdle answer for June 11: OPPAI
  • Lewdle answer for June 10: FACIAL
  • Lewdle answer for June 9: LIGMA
  • Lewdle answer for June 8: NYASH
  • Lewdle answer for June 7: GILFS
  • Lewdle answer for June 6: SMANG
  • Lewdle answer for June 5: BOYTOY
  • Lewdle answer for June 4: SHOWER
  • Lewdle answer for June 3: DIDDLE
  • Lewdle answer for June 2: DOMME
  • Lewdle answer for June 1: LENGTH
  • Lewdle answer for May 31: MENAGE
  • Lewdle answer for May 30: SIMBA
  • Lewdle answer for May 29: GROWER
  • Lewdle answer for May 28: HENTAI
  • Lewdle answer for May 27: FLEDGE
  • Lewdle answer for May 26: AHEGAO
  • Lewdle answer for May 25: AROUSE
  • Lewdle answer for May 24: PERVY
  • Lewdle answer for May 23: GIRTH
  • Lewdle answer for May 22: PROBE
  • Lewdle answer for May 21: FRICK
  • Lewdle answer for May 20: YONIC
  • Lewdle answer for May 19: TODGER
  • Lewdle answer for May 18: FLAPS
  • Lewdle answer for May 17: GUSHER
  • Lewdle answer for May 16: GAGGED
  • Lewdle answer for May 15: MOIST
  • Lewdle answer for May 14: TITJOB
  • Lewdle answer for May 13: MOMMY
  • Lewdle answer for May 12: CLITS
  • Lewdle answer for May 11: MERKIN
  • Lewdle answer for May 10: THROB
  • Lewdle answer for May 9: SMEGMA
  • Lewdle answer for May 8: ZADDY
  • Lewdle answer for May 7: FEMDOM
  • Lewdle answer for May 6: CLUNGE
  • Lewdle answer for May 5: MOOBS
  • Lewdle answer for May 4: PLUMS
  • Lewdle answer for May 3: RAWDOG
  • Lewdle answer for May 2: BONERS
  • Lewdle answer for May 1: JOBBY
  • Lewdle answer for April 30: CLIMAX
  • Lewdle answer for April 29: NASTY
  • Lewdle answer for April 28: STIFFY
  • Lewdle answer for April 27: FISTED
  • Lewdle answer for April 26: SHAGS

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19 Jewels From People’s Photo Stashes That It Would Be a Crime to Not Share

Every one of us probably has a life story that we love telling other people. But sometimes, we might wish we could not only tell but show people how it all happened. And there are some lucky folks who managed to have their camera in the right place at the right time. Now they can both tell a cool story to others and show off a nice…

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19 Jewels From People’s Photo Stashes That It Would Be a Crime to Not Share

Every one of us probably has a life story that we love telling other people. But sometimes, we might wish we could not only tell but show people how it all happened. And there are some lucky folks who managed to have their camera in the right place at the right time. Now they can both tell a cool story to others and show off a nice shot to double the emotional impact.

Here at Bright Side, we are real fans of everything that makes people burst with emotions. Today, we found 19 cool shots from people who were lucky enough to capture all of life’s surprises on their phones. We’d love for you to take a look at them together with us.

1. “There are some terrifying products out there. Nana wasn’t too happy about this one.”

2. “My niece is flabbergasted by the dog’s ability to shake.”

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3. “Baby cousin wasn’t too pleased with her ’baby’ pictures.”

4. “Went to visit my grandparents and found they framed a selfie I took.”

5. “Baby girl born at 25 weeks. Feeling grateful, happy, scared, overwhelmed.”

6. “I went to the dentist for tooth pain, I got my x-rays taken and the dental assistant said my wisdom teeth were ’like something out of a textbook.’”

7. “Went to open my fridge. Definitely thought my hand was connected properly.”

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8. “Me just realizing just how screwed I am after I had a beautiful baby girl.”

9. “This is my autistic child and he, just this moment, discovered music.”

10. “When I told my nana I’m pregnant.”

11. “My dad wasn’t thinking about sunscreen when he ran the Color Me Rad 5k run.”

12. “He didn’t choose the knitting game, the knitting game chose him.”

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13. “Granny turns 79, says she can still rule the world!”

14. “I’m 6’7” and went to visit my short in-laws today.”

15. “He looked right up at me within minutes after being born.”

16. “Titan is a gentle beast in training to be a service dog. They are best friends, clearly.”

17. “I met Jack Black tonight. He looked into my eyes and said, ’It’s like looking in a young mirror.’”

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18. “This is what I saw when I closed my son’s bedroom door.”

19. “Brotherly love even while asleep.”

What is the photo from your album that speaks better than words? What is the cool story that is connected with your favorite photo?

Bright Side/Curiosities/19 Jewels From People’s Photo Stashes That It Would Be a Crime to Not Share

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