This sentence became the motto of Frederic Boucheron, who founded the jewelry brand more than 160 years ago
The French brand Boucheron has a long and interesting history, more than one and a half centuries ago. It was founded by Frédéric Boucheron, who was born into a cloth merchant’s family and studied jewelry in a fashion house led by Jules Chaet. In 1858, Frédéric Boucheron opened a jewellery shop in the Valois gallery of the Palais-Royal in Paris, which is considered the luxury trade center of Paris. There is a day in the gallery with the words “I only count happy hours” on its base. She inspired Frederick and became his personal motto, thus becoming the basis for his jewelry making. There is a great demand for them, which allows Frederick to also open a workshop where he can devote himself to work.
In 1867, the World Jewelry Show was held in Paris. Experts highly appreciated Boucheron’s work, he won the gold medal and won the exhibition. This made his jewellery famous.
The captain began to receive many orders from all over France, and as time passed, customers from abroad appeared. The buyers of Boucheron Jewelry House are representatives of the French, British nobles and the Russian Imperial Court. As we all know, on February 7, 1876, Grand Duke Alexander and his wife had the honour to visit a shop in the Palais Royal, where the future tsar bought a chain watch and ordered a crown from the master.
Wealthy audiences are attracted by the extraordinary design of Frederic Boucheron’s work. In addition to being beautiful, they are also made with advanced craftsmanship. With the help of the master, the master made lace gold jewelry, carved diamonds and exquisite enamel Plique jewelry.
In the same 1876, Boucheron was supposed to participate in the Philadelphia World’s Fair. He is about to part with his beloved wife, Gabrielle, and the day before, he presented her with a snake bracelet to show his love for him. In the future, Boucheron’s jewelry will usually be made in this style, and there will even be a separate snake bohemian collection, which includes bracelets, earrings and necklaces with a large number of diamonds scattered on it.
Two years later, at the next Paris Jewelry Fair, Boucheron Jewelry House won the gold medal, especially everyone remembers the luxurious necklace decorated with an amazing 160 carat sapphires. Frederic Boucheron created his wealthy client from the United States.
In 1887, the “Century Auction” was held at the Louvre. In this auction, French court jewellery was collected in large quantities. Boucheron became the only French jeweler who decided to buy 31 diamonds, including the famous Empress Eugenie diamond. When this was widely known in Paris, Bohemia wanted to know who the jeweler was buying diamonds for. It turned out that the owner used it to make a ring and gave it to his beloved wife. This brand began to be associated with romance and tender love. A rich man bought a Boucheron ring and proposed to his beloved one.
In 1885, Frederic Boucheron received a request from the earl, asking for an unusual request: he asked the jeweler to make a watch with a medallion set with diamonds on it, and on the back of the watch there was a Special hole for storing wife’s hair. Despite the complexity of the order, the owner fulfilled the order and the brand became more famous.
In 1879, Frédéric Boucheron and Paul Legrand, head of the Boucheron jewelry company, created the Point d’Interrogation question mark necklace.
Frederick once carefully examined his own necklace made in the form of peacock feathers, which he himself created in 1866, so he thought of this kind of jewelry.
This gives the Boucheron necklace an asymmetrical shape and no clasp. Now, for women, this is even easier, because the jewelry can be easily put on without assistance. The following creations of Jewelry House are created in the spirit of freedom, independence and courage.
Boucheron opened its first boutique in Moscow in 1897 and moved to St. Petersburg in 1911.
The jeweler was the jeweler sought by Tsar Nicholas II. Falling in love with Alexandra, Queen Victoria’s granddaughter bride, he decided to wear a tiara on her wedding day. After 2,000 hours of work, Frederic Boucheron (Frederic Boucheron) created a crown set with pearls and diamonds.
In 1900, at the Paris World Expo, Boucheron once again deservedly won the gold medal and was known as the pioneer of Art Nouveau style. In the same year, Frederic Boucheron made the first men’s watch for King Leopold II of Belgium. Before that, men refused to wear watches because they were too feminine, so Boucheron’s house began to produce this watch.
Frederic Boucheron died in 1902. After his death, his son Louis Boucheron stood at the top of the house.
A year later, Louis opened the first Boucheron boutique in London and an office in New York. In 1909, he went to India to provide jewelry to the wealthy of the country, and at the same time bought new gems for work.
In 1928, the Indian Maharaja of Patiala (Maharaja) made the most unusual order in the brand’s history.
According to his order, 7,571 diamonds and 1,432 emeralds from the Grand Duke’s personal treasury were transported to Place Vendôme. He ordered a precious set of 149 sets with Maison Boucheron’s legendary skills and completed the order.
Shah of Reza-shah Pahlavi, Iran, in 1930 ordered the craftsmen of the jewelry brand to provide them with extraordinary services-to evaluate his warehouse.
Usually those who saw the countless treasures of Persia would be executed, but Louis Boucheron promised to keep the value of the jewelry secret. He achieved it.
Since the 1930s, the sons of Louis Boucheron, Fred and Gerard have started the development of the family business. Under their leadership, the brand has risen to the pinnacle of success, winning the support of famous collectors, the Monaco royal family, British, Iranian and Hollywood stars. The flagship store on Place Vendôme sells exquisite Art Nouveau, Art Deco and Edwardian works.
The first series of watches under the Reflet brand were released in 1947. Singer Edith Piaf (Edith Piaf) became their loyal supporter; in the next 15 years, she purchased more than 20 models.
In 1962, the management of the company was handed over to Gerard Boucheron’s son Alain. Under the leadership of the fourth generation of the Boucheron family, he returned to Frederic Boucheron to experiment with materials: crystal, quartz, coral, wood, turquoise, hematite, onyx. In addition, in 1988, Alain Boucheron expanded the scope of the house.
The Boucheron family sold the controlling stake in the company to the Swiss group Schweizerhall in 1994. Five years later, Schweizerhal became the sole owner of Boucheron. In 1998, the brand launched the first perfume Boucheron to commemorate its 130th anniversary.
In 2000, Boucheron was acquired by Gucci, and in 2004, Gucci was acquired by Kering group. Since then, Bao Shilong has joined the Kering Group.
In 2017, the jewelry company released the Imperial Winter series to commemorate the Russian chapter of its history. Dozens of jewelry made of gold, diamonds, crystals, sapphires and emeralds are inspired by Russian winter landscapes, architecture and national costumes.
In 2018, the brand released a jewelry collection in the “Imperial Walk” series, dedicated to the heritage of Russian houses and inspired by the natural scenery of Siberia. In 2018, old hanging straps and peasant hut windows appeared. Frosty pattern.