Uncovered the mystery of the “Long Tail Theory”, and then celebrated the “blockbuster”
I think the consequence of the separation is: you have to use your own equipment. Suddenly, you have time to investigate the pile of records, books, and movies you have accumulated without fully enjoying it.So I have recovered Blockbuster, Is the work of Anita Elberse, a Harvard University professor who specializes in entertainment economics.
I remember what attracted me. Although Elberse prioritizes Hollywood products, he also studies the strategies of Lady Gaga, Radiohead, Jay-Z or Galaxy Real Madrid! I still remember the reason for giving up reading: academically boring, I admit that I am not satisfied with his central paper. She prefers to say “content provider”, and the cultural industry must focus on high-risk, expensive products and/or attractive products. The shepherd did arrive and ordered a stop, but the discussion will resume soon, even in other cases.
Blockbuster This is a term used in World War II for aerial bombs capable of destroying buildings.In the following years, the term migrated to Film and Television Circle, Especially for movies with explosive content, which are said to blow up theaters.We call it “box office revenue”, even though I saw a Spanish translation, and the publisher Gestión 2000 chose another word: its full name is Best-selling: Why the future of the entertainment industry should take risks and try to create the best-selling products.
Mentality Blockbuster It won among us: even news reports about budgets, star salaries and box office results, as if these numbers are equal to recommendations. Anita Elberse thinks what they are like: Consumers (especially the occasional ones) look for herd routes.
Elbers Discussion Long tail (Long Tail), Chris Anderson’s theory, positions the future of the cultural industry in a wealth of ethnic minority products, which can now be seen and used with the Internet. I think that among us reading this section, a very comforting fantasy is that Elbers is ruthlessly torpedoes.
Still, his best-selling defense didn’t bother to adapt to the triggers that caused the sensation. And there is no shortage of examples. In 1978, the movie Sergeant Pepper’s Lonely Hearts Club Sunk in Bee Gees’ career.Two years later Heaven’s gateUnited Artists, founded by Michael Cimino, became an independent studio.Without forgetting its main factual situation: the complex campaign to be launched Born like this, Lady Gaga’s second album, which was eventually 21 years old, Adele’s second phase of works, specifically using Long tail.
Skillfully, the author warned her not to discuss the aesthetic value of “aesthetics”. Blockbuster, Seems to condemn us in the movie, the sequel of the purgatory Tom Cruise (Tom Cruise) and Marvel hero (Marvel). His fig leaf is that the huge revenue from bestsellers ultimately allows content producers to invest in new creators through research and development. Delicious, although it doesn’t match reality.