Amazon opened its own hair salon in London, experimenting with modern technology.
Until now, no one is surprised that Amazon is trying to expand it to more and more markets. However, what is particularly surprising is that Amazon decided to open a hair salon.This Amazon Salon It will operate in London and try modern technology.
In practice, this means that, for example, an augmented reality application can show guests how a particular hairstyle or color suits them. Before hairdressers see you start working, they can make easier decisions. It is enough to point out the products on the shelf, they can be purchased with the help of a QR code, and detailed information can also be displayed.
There is currently no plan to open a new Amazon hair salon, where they will try new products and technologies. However, recently, Amazon’s professional beauty store has also opened in the UK.
Experts say that the whole process is indeed a marketing head, the purpose is to let everyone see that Amazon also exists in the fashion and beauty industry. In these areas, this giant cannot easily replace specialty stores.