He has been chosen Award-winning design You create a brand new enterprise costume for A1 Croatian workers.
After our 32 designers or design crew signed 47 completely different artistic options, the professional jury confronted a tough task-choosing one of the best resolution. A1 Croatia contains its workers within the course of of choosing award-winning designs, and subsequently exhibits concern for one of the vital necessary points of its enterprise.
The design gained by the professional jury met all requirements; it was sensible, comfy, and most significantly artistic and fashionable. Its creator and the winner of the competitors is Robert Sever, a well known Croatian designer with a few years of expertise. He additionally obtained a money prize of 20,000 kuna.
The primary batch of recent enterprise put on has arrived, and workers of the A1 procuring heart have begun to put on them. They’re sewn by the home firm Naftalina, which has practically 40 years of wealthy expertise in producing textile equipment for home and lots of world clients.
Robert Sever admitted to us that the design course of is stuffed with challenges, as a result of work garments should be appropriate for various proportions of individuals, and on the identical time everybody feels good. He designed a modular resolution to make enterprise put on appropriate for each season by including or subtracting components. The idea of the brand new enterprise put on is straightforward pants and a denim shirt with sleeve size adjusters, so it could work at completely different temperatures. He added vitality to your entire resolution. This go well with jacket has female proportions and may be worn with a shirt or alone.
From A1 Croatia we perceive that selecting one of the best design resolution is absolutely tough, however Robert’s suggestion continues to be probably the most applicable:
“It’s tough for me to resolve on a mannequin as a result of our designers have supplied lots of superb options. However I actually just like the modularity that Robert has utilized in order that I can costume appropriately at any time of the 12 months, and his The way in which emphasizes our femininity”, shared with us Nikolina Vratić, a gross sales advisor for A1 Croatia and a member of the jury who chosen the profitable design.
Photograph: Julian Duval
Designing enterprise apparel is just not a simple job, as a result of it’s clothes that represents the model, and workers must really feel utterly unconstrained and free in it. Though Robert is understood for his beautiful colours and supplies utilized in his creation, he managed to emphasise the model’s recognizability in a delicate however very efficient approach via the pink strains and pink buttons on his pants and shirts.
“Clothes should at all times be purposeful and sensible. If it’s a model that’s affirmed as A1, then the entire imaginative and prescient should be of a excessive stage. I’m attracted by such concepts and uniforms. When you have got default components within the equation On this, there may be little room for design intervention—that is the place the most important problem lies—how you can add design with out imposing or overemphasizing,” Robert added.
Robertov Intelligent design The dear work of Naftalina was carried out in actuality, including uniqueness to the entire course of. Robert emphasised that it is a particular instance of excellent enterprise:
“I’m additionally very blissful that the merger of the design and textile trade has taken place this time. For my part, that is very missing in Croatia, or occurred too little. I’m very blissful that there might be extra such initiatives and cooperation within the close to future. A venture like this requires lots of group and experience-this is what Naftalina supplies in its market segments. Every half has a unique crew of designers working, so the manufacturing course of is intensive and really concentrated. This It was an improve of my understanding of brand name growth, “Robert may be very trustworthy.
This 12 months, Robert is celebrating the twentieth anniversary of his model, and profitable this contest is the icing on the cake on the birthday cake. We sit up for a artistic autumn, when they’ll launch particular editions for all profitable annual occasions within the style trade.
“Because the RS crew, this makes us very blissful, not solely as a result of we have now survived so lengthy in a really demanding market-but additionally as a result of the cooperation on this venture is the crown of creation,” Robert concluded proudly.